World Packaging and China's Packaging Competitiveness (China)

For high-end markets, due to high technical content and high value-added products, China's packaging industry has low capacity for independent development, has strong dependence on foreign technology and equipment, and is in a disadvantageous position in competition with international capital, and is subject to international restrictions for some time. Competitors. The packaging equipment industry and the raw and auxiliary materials industry are fund-intensive and technology-intensive industries, and technological autonomy and the ability to develop and innovate will determine the industry's competitive advantages. As China's packaging industry lacks technology development and innovation capabilities in this area, its capital concentration is low, it does not possess the comparative advantage of international competition, and it is in a very unfavorable position due to the impact of international capital. Therefore, the commanding height of China's packaging industry It is likely to be controlled by international capital and international competitiveness will be further weakened.
3. The industrial structure is still unreasonable. Its main performance is:
(1) Unreasonable, low-level redundant construction, excessive production capacity of the general packaging products industry with backward technology, high consumption, low added value, and low entry barriers greatly exceeds the social needs.
(2) Unreasonable industrial organization structure, scattered enterprise layout, small number of large-scale enterprises and enterprise groups with strong competitiveness, poor scale economy, low product development, technological transformation, technological innovation and technological progress, and low industrial concentration , The decentralization of production and market leads to excessive competition among enterprises; the decentralization of investment in capital and technology has affected the improvement of the efficiency of enterprises; the organizational structure of enterprises is rigid and the level of professional cooperation is low.
(3) The equipment industry is backward, and a large number of equipment products with high technical performance are mainly dependent on imports.
(4) The proportion of high-tech companies with technology and knowledge-intensive technologies is low, and the degree of industrialization and marketization of scientific and technological achievements is low.
4, the shortage of packaging professionals, production and research disjointed: the current packaging industry professional and technical personnel (secondary college graduates) only about 2% of the total number of employees, much lower than the national average of 6.8%, but also lower than the developed countries Level. On the other hand, the combination of production, education, and research has not been well combined, resulting in the inability of colleges and universities and scientific research institutions to fully play their roles. For example, in China, transport packaging has a relatively complete theory from the theoretical basis, design calculation, packaging prototype production, to the final test, but it is understood that there is a shortage of talents in this area of ​​the company, and there is a lot of experience in design. .
Second, how to develop China's packaging industry in the world economy after joining the WTO 1. Adhere to technological innovation, management innovation and product innovation: technological innovation should be to revitalize the packaging equipment industry as the goal, relying on the advantages of the national development of the equipment industry's industrial policy, Combining production, study and research. To do this, we must first cultivate technology-absorbing entities with technology absorption capability and technology demonstration and extension capabilities within the packaging industry, and establish an enterprise technology innovation system with large enterprises as the main body; secondly, with property rights as the bond, all parties involved in production, study, and research shall establish enterprises together. In essence, it is an effective combination of capital and technology to realize the internalization of technology trade, avoiding the inefficiency of technological innovation caused by the blurred property right relationship and poor legal environment in the past in the past; thirdly, the use of capital operations to achieve technology within the industry Diffusion; Finally, we must pay attention to the development and application of emerging nano packaging technology.
Management innovation should start from the reform of the property rights system, establish a corporate governance structure that can maximize the efficiency of the company's efficient operations, and provide the driving force for the survival and development of the company. With the organization as a means of flattening, matrixing, and virtualization, we must create an overall innovation. Update knowledge, integrate knowledge into enterprise products, services and organizational systems, improve organizational flexibility and flexibility in adapting to the environment, provide an organizational platform for efficient corporate operations, and at the same time, achieve comprehensive informationization of production processes based on the requirements of information management. The informationization of parts and components design and processing and the informatization of important links; gradually introducing the ERP management ideas of enterprise resource plans to achieve management innovation.
Product innovation requires abandoning the traditional product development model. It closely revolves around customer requirements in domestic and foreign markets. The strategic way of thinking establishes strategic alliances and virtual enterprises for product innovation within the industry, and actively utilizes modern scientific and technological achievements such as information technology. The traditional material development based on material resources and self-enclosed product development approach has transformed the industry-oriented networked innovation with knowledge as the core and the product development model of the industry-wide dynamic collaboration team.
2. To adjust the industrial structure, promote the optimization and upgrading of the packaging industry structure, and realize the grouping and scale-up of the packaging industry: As analyzed above, there is a serious and unreasonable place in the packaging industry structure in China. In the world economy after China's accession to the WTO, with the expansion of the market, the increase in investment, and the reduction or elimination of tariff barriers, China's packaging industry will be affected by the demand structure, supply structure, and international trade, and will inevitably affect the packaging products. The proportion of intermediate demand and final demand, and the proportion of consumption and investment, have greatly changed the investment structure. In addition, the ownership of labor and capital and their relative prices, as well as the production technology system and ownership of natural resources will have Changed. In particular, through the role of the international comparative interest mechanism, it will cause changes in the structure of imports and exports, which in turn will lead to changes in the domestic industrial structure.
Therefore, China should accelerate the transformation of high-tech to traditional industries, actively adjust the industrial structure and product structure, and accelerate the development of products such as the development and production of paper in packaging materials. (To be continued)