Practical weapon - strategic design

Strategic design has increasingly demonstrated its unique charm in modern commercial warfare. It has been recognized by merchants and manufacturers for its systematic, practical, and easy-to-use advantages. It differs from pure design services and planning services and is an important part of marketing. The spiritual essence of product marketing runs through the design. Not only is it a "superficial article" but also "having a flesh and blood", which not only optimizes the image of the product, but also becomes a powerful tool for the profitability of the company.
As the economic center of China, Shanghai is currently the largest and most robust market in China, and it is a must for enterprises' development. The performance of the Shanghai market directly reflects the success of the company. Therefore, companies are competing to do their best, flex their muscles and gain a place. Throughout this Council, the application of strategic design also tends to change the company's awareness of modern marketing and pay attention to product image.
Into the popular health care products market, because of the high profits of the product, no matter how strong the company is, it will be dazzled if it has to earn money and compete to do it. This will make the industry more colorful. No idea, similarity, similarity, rustic and vulgar appearance, there are plenty of people, not only do not feel pleasing, but also do not see the relevance of product positioning, marketing methods, it is confusing, and even worse, overemphasized The efficacy of the product, the direct graphical performance of the product's appearance, even the minimum aesthetic principles can not attend, no image at all, really sad to see, think how such products are confident to do a good job in the market Has the company considered the reputation of the product in the end? Of course, there are also some companies that perform well. Among them, Hengshoutang is worth mentioning. Its market in Shanghai is a powerful health care product company. Its products include nearly 10 kinds of gold milk calcium and deep sea shark liver oil. Deep sea tuna oil is the main product to drive sales of other products. To form a series of product models, advertising is also focused on the three major products, and the rest of the products pass by in passing, in such a marketing idea, how is the company's product image positioning and promotion? In view of the situation of the series of products, the systematic image of the product is determined, and the individual differences are sought in the same style, as there are similarities between brothers and sisters, and they are distinct individuals. This kind of planning makes a variety of products. Not chaotic, conducive to corporate marketing management, different products are given a graphical LOGO symbolizing the characteristics of products, to facilitate consumers to buy identification. Due to the systematic characteristics, the well-known flagship products have led to the recognition of secondary products, which has greatly saved advertising expenses for the company. Given that the consumer groups of products are located in households with certain spending power, the design of packaging needs to reflect higher quality, strengthen the trust of products, and generate a consumer psychology of value for money. According to different seasons of consumption, daily wear and holiday wear are designed to accommodate two different types of purchases, which are daily consumption and holiday gifts. In advertising, graphic and other media performances are represented by graphic logos unique to each product to represent the image of the product itself, so that the product has a cohesive spot, a distinct personality, and a unique advertising effect. The overall design is consistent with the marketing plan. This is a systematic embodiment of strategic design.
Look at cosmetics, eye mask can be said to be one of the most beautiful products in Shanghai nowadays, her appearance has set off a storm for women's seductive eyes, “can adopt adoptive eye” has become a topic of fashion lady talked about, can take eyes film Become an indispensable fashion accessory for women. Achievable successes, in which the role of strategic design contributed, a few years ago, mining is not the case, product image problems plagued the sale, creating a fashion marketing ideas in any case can not improve product sales, and why? Is it wrong marketing strategy? After repeated verification, the answer was finally found. The image is too bad. The design does not reflect the slightest sense of fashion. Although planning is no better, there is nothing I can do about it. Can be resolutely redesigned to reshape the product image from a strategic perspective. Completely subvert the original packaging image and recreate it with refreshing fashion and feminine elements. The pure white background reflects the Baolan color tone of various natural Chinese herbal medicine maps. The “candidate” character of the show is highlighted in blue. Irregular gemstones, unusual eye-catching, and extraordinary temperament, a perfect piece of a perfect combination of modern and classical, product advertising, promotional and other related promotional materials are unified within this theme, so that a new round of product marketing process progresses Abnormally smooth, twice the result with half the effort, the sales performance soared. Now it has become the leading brand of eye film products in Shanghai. This is beyond the expectation of the enterprise and fully demonstrates the effectiveness of strategic design.
The female health care product market can also see the typical strategic design. In the past, most of these products were publicity and low-key (except for sanitary napkins). With the increasing number of similar products, competition has become increasingly fierce, and the shyness of enterprises and consumers has gradually become weak. The pros and cons of the image and timely product promotion more and more important. "Iraq Net" is a new type of feminine hygiene care product that has recently emerged in the Shanghai market. Companies have taken care when selecting products. Such products are very vague and difficult to advertise on the desktop, and special sales are provided. The main channels and pharmacies, the basic image of the package is to reflect the function, with some pictures of women and some use icons, there is no beauty at all, there is no affinity, and even consumers are embarrassed to buy. How to break this embarrassing situation? The design must solve these problems well, and it can guide the product towards more effective marketing. The company eventually adopted a blue butterfly as the main image of the package, symbolizing modern women, fresh and elegant, refined character, consistent with the characteristics of the product. "Making women more beautiful and healthier" has become the theme of packaging performance. It is subtle but not public, pure and not obscure. The brand name also highlights the image of the butterfly. The font of the soft beauty shows a graphic of a small butterfly, vivid and feminine. If you just see this special brand font, you can feel this unique meaning. In the advertisement, the butterfly is also used as the theme. Beautiful women embodied in butterflies are used to express healthy and beautiful product attributes, to avoid embarrassment, to be ashamed of the plot, and to escape the marketing of similar products. The design of the image enables the product to be promoted in a more peaceful, natural, and open manner. The company is in close contact with the consumers and sells the health care products in the marketing mode of cosmetics. It is a good image that changes the concept of consumption, improves corporate performance, and makes marketing easier.... This is another manifestation of strategic design.
Strategic design is everywhere. As a practical marketing tool, it is no longer a simple artistic expression. It is a comprehensive embodiment of product characteristics, corporate nature, marketing strategies, and sales channels. Its role in the market is gradually reflected. Also gradually changed the understanding of the design, flashy design is only to show their fists, only strategic design can truly enhance sales performance, fit marketing ideas, and become a tool for enterprise development.