Shenzhen Furniture Fair expands "industrial chain"

Expanding the "industry chain" has become the starting point for the second start-up of Shenzhen convention and exhibition enterprises.

In recent years, China Electronics Show has extended the “Consumer Electronics Show” to the downstream; Shenzhen International Machinery Exhibition developed the cable winding exhibition and mold exhibition in the industrial chain; the textile fabrics and accessories extended from the Shenzhen International Apparel Fair Exhibition, a series of large-scale exhibitions in Shenzhen, has become a typical representative of the exhibition industry's "industrial chain" upstream and downstream exhibitions.

Shenzhen International Home Furnishings Exhibition, hosted by Shenzhen Furniture Industry Association Home Furnishing Special Committee and Shenzhen International Furniture Fair, will be held in Shenzhen on June 24th. By then, hundreds of special booths and thousands of products will showcase the development achievements of the Shenzhen home decoration industry in recent years. The sister exhibition “Furniture Exhibition” of the furniture exhibition began to interpret the Shenzhen legend of the “industrial chain” exhibition.

Innovation exhibition helps industrial upgrading

The Shenzhen International Home Furnishings Exhibition, which was built by the Shenzhen Furniture Industry Association Home Furnishings Special Committee, the China Furniture Sellers Association and the Shenzhen International Furniture Fair, which has gathered 16 years of professional resources, will be grandly opened in Shenzhen on June 24. At that time, the exhibitors with the "Shenzhen Home Decoration" as the main body will proudly display the development achievements of the Shenzhen home decoration industry in recent years with hundreds of special booths and thousands of products, as well as the terminal mode that Shenzhen Home Decoration will lead. Innovation trends.

“For furniture companies that are mainly engaged in furniture production, professional accessory procurement and professional soft-wearing are not strong, but they are urgent needs for current and future development. Therefore, they urgently need a professional procurement and soft-packing platform.” Home Decoration Exhibition The person in charge told the reporter.

It is understood that at present, China's home furnishing industry is not developed, and there are few large-scale enterprises. The "Shenzhen Home Decoration" has a history of more than 30 years and has become the manufacturing and procurement center for domestic furniture.

The person in charge of the home accessories exhibition said, "70% to 80% of crafts, gifts and home accessories in China are from 'Shenzhen Home Decorations'. 90% of crafts, gifts and home accessories exported from China each year are from 'Shenzhen Home Decorations', so With such an industrial base and development prospects, the association will help them to create a design-oriented home furnishing exclusive platform to promote the rapid growth of home furnishing enterprises, and then assist the upgrading of furniture enterprises."

Create a brand "Shenzhen Home Decoration"

According to the organizing committee, the Shenzhen Association of Friends with 16 years of professional resources and exhibition planning experience will innovate the national decoration business model, focusing on creating the “Shenzhen Home Decoration” brand group, and Shenzhen’s home decoration industry is well prepared. : Some new terminal modes have quietly appeared, such as Qi Wei, Xingui, Fano, etc.; some leading and large stores have also made plans to greet the jewelry store, such as Yuexing, Red Star, Jisheng Weibang, 6th Space, etc.; and furniture dealers are also eager to try. From June 24th to 26th, the Shenzhen International Home Furnishings Exhibition jointly organized by the China Furniture Sellers Association and the Shenzhen International Furniture Fair and the Shenzhen Furniture Industry Association Home Furnishings Special Committee is aimed at creating a home jewelry terminal model store nationwide.

At the exhibition, the federation will also form a forum to guide the furniture dealers to change the traditional single furniture business model and increase the sales of home accessories, without increasing the rent and labor costs, but also creating a “home furnishing terminal model and home integration trend”. On the basis of the furniture product atmosphere and the value of furniture products, it is transformed into a distribution model of furniture and furniture.

Senior experts from the Shenzhen Convention and Exhibition Industry believe that the expansion of the professional exhibition on the industrial chain will make the second exhibition of Shenzhen Convention and Exhibition alive and well. Shenzhen Furniture Exhibition, China Electronics Show, Shenzhen Machinery Exhibition, Service Fair and other large-scale Shenzhen brand exhibitions are on the industrial chain. The downstream development of new professional exhibitions, and outstanding results, marks the increasingly mature concept of Shenzhen exhibition companies.

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