Investigation and Analysis of the Development Trend of Beijing Furniture Stores in 2012

Investigation and Analysis of the Development Trend of Beijing Furniture Stores in 2012

On June 1, when Vice Minister of Commerce Jiang Zengwei inspected the old furniture recycling and processing center, he asked the actual home to write the report on the recycling experience of the old furniture to the Ministry of Commerce for the government to formulate the policy of replacing the furniture with the old one. Li Weiwei, deputy director of the Beijing Municipal Commission of Commerce, made it clear that as one of the key tasks identified by the Municipal Commerce Commission at the beginning of this year, the formulation of relevant rules for the replacement of furniture is being carried out intensively. The data shows that at present, more than 1 million sets of old furniture are eliminated every year in Beijing. If calculated at an average price of 3,000 yuan per set, the annual demand for new furniture exceeds 3 billion yuan.

In order to instigate the market of furniture trade-in for 3 billion yuan per year, Beijing home furnishing enterprises urgently adjusted the pricing system in order to achieve the product price sales in the shortest time, and to catch the first batch of government-led furniture trade-in policy.

However, it is a prerequisite for companies to participate in the trade-in of furniture. The first thing to introduce the furniture-for-new home is to subsidize 5% of the furniture transaction price and implement the clear price. The subsidy amount can be quantified. It is understood that when implementing furniture trade-in, how to subsidize new furniture, how to recycle old furniture, and how to deal with old furniture after recycling are the three biggest problems. Previously, the home of the original home through the factory to send new furniture to recover old furniture, the establishment of the old furniture recycling processing center to sort the old furniture, dismantling, and handed over to the professional company to try to solve the latter two problems. The key to how to subsidize new furniture is how to define the value of furniture. Li Weiwei said that the Beijing Municipal Commission of Commerce has conducted many discussions on this issue, arguing that the implementation of the clear price can guarantee that the old-for-new policy will truly benefit consumers.

In order to grasp the business opportunities in the government-led furniture trade-in policy, according to the survey, Lan Jingli and Jimei Home, which are the same as the homes of the company, have urgently introduced the furniture trade-in service, and they are urgently adjusting the pricing management system.

Yin Bo, general manager of Lan Jingli, said that the company will fully realize the actual price in July. Shen Yaojun, vice president of Jimei Home, said that he had started planning in mid-May and expected to achieve clear sales in mid-July.