Although the prospect of mahogany furniture can be difficult to warm up during the year
Since the year, the domestic mahogany furniture market has continued to react coolly . In the market environment where the market is constantly declining, the main domestic mahogany production bases such as Zhongshan, Dongyang, Xianyou, Pingxiang, etc., have all reported that some enterprises have begun to shrink production lines, reduce production and reduce staff, and reduce costs and operational risks.
After the "May 1st", the "red May" in the traditional sense of the mahogany market failed to arrive as scheduled. After a period of consolidation, where will the market for redwoods go?
"Unusual period", everyone is not good
As early as last year, some industry experts predicted that 2012 will be the "cold winter" of the home building materials industry. Due to the influence of national policies and other factors, the sales and development speed of the real estate market has been slowed down, leading to difficulties faced by downstream home furnishing enterprises and market distributors. The mahogany furniture industry has been affected by the situation, but unexpectedly, the impact is greater than everyone estimated.
Under such a large environment, large enterprises with anti-risk ability can temporarily withstand the slow market sales situation. However, the SMEs are not optimistic because they do not have strong internal hard power and anti-risk ability, and face the difficulties and crises. . At present, there have been cases of small businesses closing their doors. Large enterprises are also not good. They have begun to adjust their internal operations and management. They will not hesitate to lay off employees or take the last name to eliminate them. Only the skilled workers will be left behind, and the quality of products will be improved to cope with the market.
"Winter winter" struck, forcing corporate transformation
From the perspective of industry rules, the home building materials industry is the off-season from June to September each year, and this year's market conditions have made the home industry enter the "cold winter". But for the mahogany furniture industry, this is a "cab" and a "fu". Why do you say that?
When the market is not good, a few large companies may hope that this "cold winter" will be more violent, and most small enterprises will face the dilemma of being kicked out of the "bureau" by large enterprises, and the industry will enter the process of reshuffle. At a time when the industry is inferior and staying better, enterprises should build their image, establish their brands, engage in innovation, build norms, and steadily develop the market. They can no longer compete in price competition and shoddy industry unspoken rules. Therefore, objectively, the “winter†of home in 2012 will force the transformation of mahogany furniture enterprises. Of course, it is mainly a model and operational transformation, and it is not necessary to convert products. Who can adjust the strategic path as soon as possible, who can reduce the risk of the enterprise to a greater extent, and finally survive in this industry reshuffle, the "leftover" is king.
The market outlook is unknown, it is difficult to warm up during the year.
When the "winter" is warming up, it has become the most concerned issue for mahogany furniture manufacturers. The author learned in Dongyang, Zhejiang, that most mahogany business owners believe that whether the mahogany furniture market will pick up this year is still not clear. Due to the impact of real estate regulation, coupled with bank lending restrictions and the instability of private hot money, the market needs to look at the development trend of the economic environment. In their view, the main reason for the market downturn is that it is constrained by the housing market depression and the capital chain, so it is difficult to recover. However, they said they are still optimistic about the long-term prospects of the mahogany market and have never lost confidence.
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