Non-professional agency methods lead to uneven imports of furniture

Hefei home: whether 100% pure imports, leaving the country's entire foreign environmental protection and quality inspection report is true or not, imported brands promise a variety of after-sales service whether things happen? After the “Da Vinci Home Event”, the imported furniture industry experienced an unprecedented “ questioned ” and “reviewed”. However, since then, the relevant departments of the state or industry have not made any entry barriers for imported furniture, nor have they proposed corresponding mandatory and continuous “audit specifications”.

Today, the imported furniture industry is almost “unsupervised”. In this regard, many international brand furniture enthusiasts expressed helplessness, there is no official supervision, how do consumers judge the credibility of foreign brands, and how to protect themselves when purchasing?

"Which sells the product, which one is better to sell?"

Non-professional agency methods lead to uneven imports of furniture

Although the state, industry associations and stores have already carried out a round of “micro-examination” on domestic imported furniture in the past year, the market is pretending to be a purely imported brand, the products are shoddy, the price is high, and the pre-sales commitment and after-sales service. The phenomenon of inconsistency is still not uncommon.

Chen Xiaotai, president of the Top 100 International Homes, which has independent brands and manufacturing capabilities and is mainly engaged in German and Italian furniture brands, bluntly said that due to the actual situation, management ability and development direction of foreign factories or brands, imported furniture has entered the domestic market. The trading situation is very different. There are not many agents with professional home experience and taste, which directly leads consumers to not get the most authentic and reliable information.

Liu Chunjie, director of media relations for Meikemeijia, who also runs its own products and represents high-end American furniture, said that agents with only international trade experience and lack of design and product organization capabilities are often unable to “eat through” foreign products. Selling to whom is a problem they are not clear about. If a non-professional agent does not have a clear direction, it is naturally difficult to deliver the product to the consumer's home in the most appropriate way and at the price.

"When you sell a product, you have to sell it, which one is good to sell." There are many agents who hold this short-sighted idea. Today, buying lifestyles and culture is the result of hope. According to industry insiders, experienced and responsible national agents or exclusive agents in a city are usually not in a hurry to see sales, but want to let their foreign brands penetrate the hearts of the people; and some small dealers who are in troubled waters are counting on As soon as you buy and sell, you can get profits as soon as possible, and the sales methods are naturally under-regulated. It can be seen that the current imported furniture industry is in urgent need of supervision.

Most imported furniture brands

I hope that the third party will standardize the industry.

How to judge the credibility of foreign brands, self-protection in the purchase is the most concern of consumers; and how to clear the source, let consumers know that their goods are genuine, and rest assured to buy products, it is the most troublesome thing to import furniture brands.

So, how to remove the concerns of consumers and businesses, so that the imported furniture market is more standardized? In this regard, Lu Shui, general manager of Rochebobois Beijing, France, told the author that in fact, some pure imported furniture brands that entered the domestic market earlier a few years ago planned to set up an agency to help consumers review The background of the foreign furniture brand, and provide relevant documents or information query methods. However, due to concerns about the name of “hype”, this plan has not yet taken shape. At the same time, Lu Shui also said that most of the purely imported furniture brands have been eager for the country or credible industry associations to come forward to regulate the industry.

Of course, in this matter, the positive energy emitted by the home selling place cannot be underestimated. Inquiries, the relevant person in charge of imported furniture brands such as Simmons, Germany's Himolla, Italy's Natuzzi, and LignerRoset said that they can help consumers check and unconditionally provide imported furniture after sale. There are only a few mainstream home stores to protect.

Among them, the home of the North Fourth Ring "Home Respect International Home" has undergone nearly one year of adjustment, in addition to ensuring 100% pure import of all brands, it also provides a 1-2 year warranty. If the brand purchased by the consumer at home is to withdraw from the store or withdraw from China, the store will also use the premium paid by the brand in advance to help consumers complete the after-sales service.

Small production value is complicated

The association said that the imported furniture industry is not good

"Some functional departments in the industry, if even the plagiarism between domestic furniture brands can not be managed, how can we manage the credibility of the imported furniture industry?" Why the imported furniture industry has not been able to appear reliable "The department", an import furniture agent who asked not to be named, said.

Imported furniture has entered the domestic market for one or two decades. Didn’t anyone have “guidance and supervision” during this period? In this regard, Zhu Changling, chairman of the China Furniture Association, once said that the high-priced imported furniture has a small market share in China, and the number of imported furniture in China is not large. In 2010, all categories of imports such as civil and office were imported. Furniture is only $1.2 billion and is a niche commodity. In addition, foreign furniture factories and brands are numerous, and new and old replacements are also common. As a domestic association, it is difficult to update all first-hand information in a timely manner. It can be seen that the problems of small output value and complex origin are undoubtedly the main reasons why the imported furniture industry has not been supervised so far.

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