Ascendant new Chinese furniture is popular in the home market

However, not everyone likes traditional mahogany furniture. Some people think that although it has its own unique culture and art, it lacks modernity and fashion sense. In order to cater to the needs of this group of people, a new Chinese-style mahogany furniture that combines the characteristics of traditional furniture has appeared in the mahogany furniture market and has gradually formed a unique and beautiful landscape.

What is the new Chinese style?

The architect Liang Sicheng regards “neutral and new” (both Chinese and innovative) as the highest level of Chinese architectural design. If this is the criterion, then this new Chinese furniture combining classical and modern is a high-level innovation in the mahogany furniture industry.

What is the new Chinese-style mahogany furniture? Generally speaking, under the traditional aesthetics, using modern materials and techniques to interpret the classic essence of traditional culture, the mahogany furniture not only has an elegant and dignified atmosphere, but also has obvious characteristics of the times. It is called new Chinese mahogany furniture.

In addition to the refined use of Chinese symbols in the decoration, the new Chinese-style mahogany furniture also introduces traditional tea art, chess and calligraphy, or modern fabrics. In a word, a three-person chair, if it is made of traditional hardwood materials, splicing techniques and Ming and Qing styles, you can call it Chinese classical furniture; if it uses the classic design style of Ming and Qing chairs, use It is a modern material, or only a part of the design elements or a sofa cushion, with the comfort of the sofa, it is the new Chinese furniture.

New Chinese advantage

At present, the market structure and industrial chain of new Chinese-style mahogany furniture are in a rising stage of development, which will inevitably lead to scale. Moreover, compared with traditional mahogany furniture, the new Chinese mahogany home has three advantages:

First, the materials are compatible, and raw materials predominate. New Chinese-style mahogany furniture adopts relatively ordinary hardwood quality, such as African hardwood. The resources are relatively good and sufficient, which can meet the market demand of mass production, get rid of the difficulties of today's mahogany furniture industry and have more room for development.

The second is the ancient rhythm new play, the production design is more scientific and reasonable. The ancients demanded sitting for a gift, but now people are pursuing a more ergonomic comfort. Therefore, the design of the new Chinese furniture incorporates ergonomic principles into the traditional shape, taking into account the actual needs of modern life. It also brings together some fashion trends in Chinese and foreign furniture, such as the change of furniture lines and the support of the backrest of the chair. These designs meet the modern people's pursuit of comfort.

The third is full of creativity and use of functions to improve. The new Chinese mahogany furniture has got rid of the limitations of living space and has very powerful functions. For example, in a small-sized house, only partial decoration such as window sills can be used, and the space below the corners of the sofa can be used for storage, which is very clever.

New Chinese style is in the ascendant

At the end of 2011, Asia Pacific Media launched a nationwide survey of dealers. The results showed that among the ideal agency brands of mahogany dealers, Chinese style accounted for 54.8%, and new Chinese style accounted for 21.4%. 8%... The survey shows that the traditional Chinese style is still the mainstream of the market, but the new Chinese-style mahogany furniture is rising and has been recognized by dealers and consumer markets.

In fact, “Fang Xing Xing” is the current development trend of new Chinese mahogany furniture. Many mahogany furniture manufacturers have clearly seen the huge potential market for new Chinese mahogany furniture, and they have started R&D and production promotion. Pan Haiying, general manager of Youlian Redwood, believes that innovative mahogany furniture will help to achieve brand differentiation, its advantages will become more and more prominent, and the market prospect is very optimistic.

Because the new Chinese-style mahogany furniture not only inherits the culture and art of traditional mahogany furniture, but also meets the modern people's living needs and living habits, and the price is moderate. Therefore, since entering the market, the new Chinese-style mahogany furniture has quickly become the new favorite of many redwood fans and most white-collar workers. It has even won the pursuit of many young people who want to buy panel furniture and European furniture, and won a huge market. space.

Some data show that the audience of new Chinese mahogany furniture has begun to become younger and shows a trend of increasing year by year. With the acceleration of urbanization, the new class in the urban life circle is bound to become the main consumer of the new Chinese.