Consumer psychology becomes a soft-ribbed furniture
For a long time, the high price of the furniture market has become an open secret in the industry. The price tag does not match the transaction price, and the price of the package is a bit tricky, which makes many decoration users have a headache. Recently, one of the first network neighborhoods in Nanjing, Huaqiao Road, has a name called " Mingyuan !" National uniform price your sister! How to prevent price traps? The post of "" is very lively, and the post of the netizen "Xinmu" has caused many people to resonate.
Nanjing furniture is difficult to implement
Focus on the market: clear price or for the floating cloud pattern
Following the implementation of the “clear price†policy in a well-known home store in Beijing in March this year, its concept was officially unveiled for the first time. Many local netizens also began to look forward to the Nanjing home furnishing market, so whether the commercial boom of furniture prices has already gone south. ? Through the visit, Xiao Bian found that there are only a handful of furniture brands that have a clear price, and there is no clear norm for the implementation of the price.
Many home furnishing stores in Nanjing sell furniture, but only the Yonglong home is the price of all products. As far as the furniture brand is concerned, only the colorful life and a few Guangdong brands in the small series have shouted the slogan of “clear priceâ€. When they negotiate with some brands as consumers, the answers are “ The price is the transaction price." However, the actual price does not mean zero discount. "We have activities almost every week. You can enjoy discounts as long as you have time to work." The director of a European furniture museum introduced.
In addition to the clear implementation of the "clear price" brand, there are still many brands to take the "price discount" approach to sales. Red apples, Auchange and other well-known furniture brands are given fixed discounts on the basis of price. Guo Guojun, regional manager of Ou Shange Furniture Nanjing Store, said that in addition to special promotional products, the discount national market is unified. At the same time, some brands still have bargaining space. After learning that Xiaobian sincerely purchased, they all said that there is still room for negotiation. "If you are sure, you can help you apply for a discount to the leader." Shopping guide for a furniture store in Maoya International Furniture Plaza If so.
Behind the chaos: bargaining into a customary consumer psychology is a weakness
The price of the furniture market is so high that it is difficult to implement the real price. The price system and operating standards of various furniture brands are uneven. Behind such market chaos, many consumers have expressed some helplessness. Exploring its objective reasons, many people in the industry agree that, for the moment, the big environment of the home market is difficult to achieve the true price.
Why is the price of the clear code so difficult? In the field visit, "consumers have now developed the habit of bargaining, not to cut off the price of psychological discomfort" became the most common explanation. Therefore, most furniture brands seize this kind of consumer psychology, and make discounts on the basis of price tag, so that consumers can show a psychological comfort when purchasing. "Even if the price is clear, consumers will still think that we deliberately raise the price to earn their money." A shopping mall guide said.
To this end, the online survey of the network, the relevant data shows that 88.89% of netizens support the implementation of the price of furniture, but more than 60% of netizens believe that the credibility of the price is not high, and for "if you encounter the price and transaction price The problem does not match, 55.56% of netizens choose to focus only on the transaction price. It can be seen that although consumers have expectations for the actual price of the code, most people still doubt that the fixed thinking that the price is not equal to the transaction price is exposed.
Experts suggest that it is the key to compare the quality of the products before the three products are compared.
Since the objective reasons of the market have increased the difficulty of implementing the actual price of the clear code, how should consumers be wary of price traps when purchasing furniture? The post of netizen "Xinmu" also caused a lot of netizens and people in the industry to reply, "The goods are not worth the loss" means almost everyone's voice. The netizen "Xiao Qiao's happiness" reply said, "Do more comparisons and do more homework." The relevant person in charge of Shunhong Comfort Home Network Department called for "more attention and seeing is believing."
However, the netizen "lueck5666" said that "the price of the hypermarket is all high, and it is definitely possible to counter-offer" has focused a lot of attention. A netizen with ID "Music" exclaimed, "In order to save some money, the price and counter-offering of running around is really not easy!" "Let's listen to the wind", "little fishermen", "Meng Zong" And other netizens have agreed.
In view of the current price system of the furniture market, Gui Jianxun, secretary general of the Nanjing Branch of the China Furniture Sellers Association, said that the current business model is quite special. The furniture companies that enter the store are responsible for their own management rights. It is difficult for the market to form an absolute unity of prices. Therefore, he suggested that consumers pay more attention to the quality of products when purchasing, and compare them through the Internet and other ways. It is the best for them.
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