Xinfu Furniture Liu Bing: Take one hundred essences into one family
Brand Director of Shenzhen Xinfu Brand Furniture Co., Ltd. Liu Bing
[Reporter] Hello, Mr. Liu, I am very glad that you can accept our interview. What is the main product of our company today?
[General Liu] Today we are showing the modern American solid wood style.
Xianghe Furniture City official website recommended search reading: Guangzhou Furniture Exhibition North Furniture Exhibition
[Reporter] Mr. Liu, are we new products that we will focus on today?
[Liu Zong] In fact, this series of products that are out today is a new product that our company has been brewing for more than a year. Why is this kind of solid wood pushed? Now there are more and more high-end consumers in China, especially if you look at these years. The reported luxury goods, like the luxury goods of all the places in the clothing industry in the whole industry last year, including the sales of cars have increased substantially, indicating that the Chinese people have money, dare to consume, furniture has been in China It belongs to the furniture exporting country and also the furniture manufacturing country. It has always been the most traditional. It turns out that Italy is now becoming China. The domestic sales in China have been constantly increasing, compared with the feeling that I feel in consumers. With this high-end consumer group more and more, they need a home atmosphere with more quality living furniture. The style of American-made solid wood that we created was born at this time. The American style is actually for the Chinese people to like it. Because the United States is an immigrant country, he does not have an aboriginal people. What is "American culture"? ? In fact, American culture is not a pure culture. He is a gathering culture. His culture contains the youngest Americans we know from the United Kingdom and Spain, including those behind Africa, including China, including some others. Most people in the country will go to the United States. The United States is known as the "free country", which shows that his culture is more inclusive and partial, so you can see some Chinese elements in the middle of our furniture. You can also see Some European elements, as well as some French elements, such as French engraving, with Chinese rigor, is one of the biggest concepts in American culture and American furniture.
[Reporter] is to take the essence of a hundred homes and become a family.
[General Liu] Yes, there are two main styles in American furniture. The first style is old, because the United States is an immigrant country. He not only immigrates his own culture, but also his furniture. The furniture of the ancestors, such as the furniture of the grandmother, so when you go to the American home, he will introduce you to "this cabinet is my grandmother". Why do you introduce it? It seems that he has a rooted and historic style, so there is a craft style of American furniture that is old and will see the furniture is quite old. The second is a kind of destruction of American furniture. Sometimes we see that there are insect eyes on this furniture. How do you feel that there are several small holes in it? In fact, it is to make the house have a vicissitudes of life, with insect eyes, sickle marks and flies. Point these things on top. Americans are inclusive, and China is also a more inclusive country, a touch of both cultures.
[Reporter] There is a better match between the two cultures.
[General Liu] Yes, China prefers American furniture, so the sales in these two years are constantly turning up. Everyone knows that the restrictions on real estate in the past few years have caused a small impact on domestic furniture consumption, but on the other hand, we look at American furniture. In fact, this piece is increasing upwards, and it is a large number that doubles every year. It is very gratifying to go up.
[Reporter] That means you are very confident about the development of our American furniture in 2012.
[General Liu] is very confident.
[Reporter] Can Liu talk about our company's brand planning and marketing strategy this year?
[Liu Zong] Because our company is a relatively large company, and when we put it into the Chinese market, it is very rigorous. We don’t want to do too much for this joining agent or regional joining. We want to develop steadily and steadily. In fact, everyone is most concerned about the profit model, what is the profit model, that is, the money-making model, at least I must be able to make money when you invest in it. We want to gradually open a family to become a family.
[Reporter] Down to earth.
[General Liu] Yes, thick and thin.
[Reporter] This marketing concept is very good.
[General Liu] All the marketing you have only one result is how to make a profit, and profit is fundamental.
[Reporter] Are the furniture we exhibited today new?
[Liu Zong] All are new products.
[Reporter] What do you think is the core principle that should be adhered to in the development of a furniture enterprise?
[General Liu] I think the most important core principle of the development of furniture is the integrity. I feel that no matter what product you do, I feel that integrity is fundamental, what is integrity? The first is to be a man, the second is to do things, to be a person, I think to be honest, to be honest, to be creditworthy, what we promise must be done, even if we can’t do it, we must give others a confession, let others think there is a reason. of. The second is to do more intensive work, to pay more attention to details, whether you are doing brand or doing business, this is what we should follow, or we should regard him as a business path of our business, one The purpose of development, leaving this goal can not do anything, this is fundamental.
[Reporter] The traditional Chinese culture is also advocated to say that you want to be benevolent.
[General Liu] Yes, this is a "happy life, happy work" defined by our company.
[Reporter] I am very grateful to President Liu for accepting our interview. I hope that this American-style furniture will be more and more recognized by Chinese people. More and more people will like American furniture.
[General Liu] Thank you!
Radiata Pine Fluted Panel,Fluted Panel wooden,Melamine coated paper Fluted Panels wall,Fluted Panel tape
Shandong Yami Import and Export Co., Ltd. , https://www.yamiplywood.com