May 1st, the property market to warm up the home industry can usher in the turning point

Affected by a series of real estate control policies such as “restricted purchases” and “limited loans”, the property market across the country was once in a downturn. However, the property market in many regions of the country has begun to show warmer momentum. During the "May 1" small holiday period, some developers used the test market to loosen the price slightly, and many real estates rushed to buy. According to industry insiders, the real estate transaction volume has rebounded and the market is in the final state of stalemate.

At present, the real estate transaction volume has rebounded, but the price has not fallen. The market is in the final state of stalemate. It is not ruled out that the central government will introduce follow-up regulation policies. With the large number of affordable housing and the tight capital chain of housing enterprises, May is the last opportunity for developers to push the first half of the year, and the property market will usher in the turning point of real price cuts.

In the spring of 2011, with the gradual clearing of the “turning point” of the property market, the development volume and transaction volume of the Wuxi property market both fell, and the home industry, which is in the upstream and downstream relationship with real estate, felt a chill.

At this time, many home business owners often hang the word "difficult" in their mouths. The home industry has entered an inflection point, the industry's major reshuffle has come again, and media reports have made the atmosphere of the home industry extremely tense.

Does the recovery of the property market bring prosperity to the home industry?

Supporting the voice: For the home industry, the property market is the upstream, is the first step teacher, the property market "warm flow" does make the building materials dealers feel a strong warming trend, some people buy a house naturally renovated, whether the property market is false prosperity or real fire, upstream Warming up is definitely good news for the downstream.

Opposition to the voice: Whether the real estate market can continue to heat up is not very clear. Moreover, the impact of the property market on the home furnishing industry is lagging behind. Nowadays, it is too early to predict the impact on the home furnishing industry.

Rigid demand stimulates long-term optimism in the home market

Although many people have a conservative attitude towards the future development of the home industry, some insiders believe that the home industry is a potential beneficiary of a new round of real estate regulation.

A series of property market regulation policies were introduced to combat real estate speculators. Experts analyzed that real estate buyers buy houses for the purpose of appreciation, and there are very few people who actually live. When buying and selling transactions, rough houses are more popular in the market. Therefore, real estate speculators generally do not renovate houses. It is not a customer in the home industry, so those real estate speculators can not bring actual economic benefits to the home industry. The dominant group of household consumption is those with rigid demand and improved housing demand, and their demand really affects the sales performance of the home industry.

According to industry insiders, as the role of real estate policy becomes more apparent, house prices begin to fall, and rigid demand will be released after consumers wait and see. The cost of the ordinary people spending on buying a house is reduced, and naturally the proportion of the decoration will be larger. At that time, the long-term trend of the home furnishing industry will inevitably improve. Whether it is the home improvement market or the building materials industry, there will be a “retaliation rebound”.

Market shuffling brand enterprises refining internal strength

A series of national regulatory policies have caused the transaction volume of first-tier cities such as Beijing and Shanghai to plummet. As a downstream industry of real estate, what is the future trend of the household industry? Many people in the industry said that they are still in the wait-and-see period, neither pessimistic nor optimistic.

Some business leaders said that according to past experience, the radiation of national policies requires a process from the property market to the home improvement industry. The household industry is in the downstream of the real estate industry. Under the influence of the reaction, the industry's response to the policy in the home furnishing industry, including furniture, home textiles, kitchen utensils, and home improvement, has a lag period of about half a year.

In a big market environment, home furnishing companies cannot be independent, but they can choose to continuously innovate their business models and service models, do basic work, and expand the industrial chain by enriching product lines and exploring low-carbon and environmentally-friendly business models. To enhance the company's comprehensive competitiveness and ability to withstand market risks.

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