How to deal with the new feature projection circle of the projector's channeling goods under the new situation
The danger of channeling goods is very great. All regular manufacturers want to make every effort to prevent diversion. Below, we will first analyze the new characteristics of channeling goods under the new situation.
Under the new situation, there has been a great change in channeling goods compared to the previous ones.
1. Channeling goods changed from light to dark. In the past, channeling goods was open, unscrupulous, and rampant. Now, channeling goods are severely cracked down by manufacturers. Therefore, channeling goods are completely hidden and the concealment is quite high. For example, in the previous home appliance industry, large national chains would frantically purchase large quantities of low-priced home appliance products before large holidays, and then use the peak sales season to dump goods in large quantities to "wholesale" the goods to the surrounding two, three, four, five markets Of home appliance distributors, earning huge profit margins themselves, and disrupting and cracking down on the traditional base market of traditional manufacturers and breaking the rules of the game. Now, all manufacturers have explicitly banned large chain "wholesale" and agency sales in the second, third, and fourth-level markets.
2. The protagonist of channeling goods has changed. The previous channeling of goods was mainly organized by the management of the manufacturers. For example, in order to quickly complete the sales task and obtain the intermediate price difference, the branch manager personally organizes the channeling of goods, and ignores the market order and normal operation of the area where the channel is being channeled. Now, because the major manufacturers are severely cracking down on goods-trafficking and severe penalties are given, the management of the manufacturers and the heads of overseas agencies are afraid to touch this "red line". Engineering sales staff to implement. Because many grass-roots personnel have low wages and low loyalty to the company, they are looking forward to "getting rich overnight", so they often take risks and "pursue wealth and insurance".
At the same time, the former channeling of goods was basically carried out by the manufacturer's own personnel; the current channeling of goods began to introduce "intermediaries" and "agents". In particular, some "veterans" who withdrew from home appliance manufacturers and engaged in self-employment, combined with the original relationship of the manufacturers, established a so-called sales organization or sales company, specializing in this "channeling goods", commonly known as "channeling goods sellers," They play a vital role in it.
3. The channeling of goods is mainly carried out by the "project with fake and genuine" and "combined project with true and false". In the past, there was open channeling, and there were also channeling based on fake engineering, large order procurement, etc .; the current channelling is basically carried out under the name of "project", but this kind of counterfeiting Authenticity is very high.
For example, for an engineering project, the actual number of demands is 90, but the number of false reports is 100; at this time, it is difficult for the manufacturer to determine the true and false projects, because the authenticity of the project is very high.
For another example, there is a special "intermediary" company, a virtual engineering demand unit, with a real business license, contact person, contact phone number, contact address, and even can take you to the scene, including your later telephone return visit, there are special people Responsible for answering the phone and answering correctly, but in fact, this "project" is a "false project". Through this model, intermediary companies take tight supply, and then go out to earn a huge difference.
4. The goods-trafficking area has changed. In the past, more goods were channeled from underdeveloped areas to developed areas; now the goods are reversed, basically from the developed areas to the underdeveloped areas, because the markets in the underdeveloped areas are closed Profit margins are high, but prices in developed regions are low due to fierce market competition. The goods we have seen in the past two years basically belong to this category, such as goods from Guangdong to Northeast, goods from Shanghai to Shanxi, and so on.
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