Children's packaging care product design key

Child care products have always been a promising business opportunity for manufacturers. Although adult care products are the same, with the maturation of these two market areas, personal care product manufacturers are focusing more on those ages. The older children tried to fully exploit this relatively undeveloped “treasury”. Coincidentally, with the increasing purchasing power of modern children, more and more products and market segments have emerged in the field of children's cosmetics and care products. There are special target groups for infants, children who are learning to walk, preschool children, children in their teens, nearly 20 pairs of teenagers, boys, girls, and several age groups. The "green" packaging of natural products, children's skin care products, styling products, etc., may become the latest trends in the field of children's cosmetics and care products.

M. Evan Parker, owner and communications director of Lousey Nitpickers, LLC of Los Angeles, said, “Adult cosmetics and care products have reached saturation. With so many products on the market, competition is fierce, so existing brands want to survive. It must be extended to other areas, so child care products are also an opportunity for them."

Adultization

According to Euromonitor International, a Chicago-based company, the use of care products specially designed for children by adults has also greatly helped the development in this area. This is mainly due to the care products specially designed for children, which are rich in vitamins, essential oils and hypoallergenic. Original, extremely moisturizing and aromatic, especially suitable for sensitive skin. It is also for this reason that Cozy Friedman, executive director and co-founder of So Cozy Children's Hair Care Company and Cozy's Cuts Children's Salon in New York City, created special packaging for both children and their parents to attract their attention. Friedman explained, "Traditionally, children's products are generally packaged with the children's interests as the ultimate orientation, and often require to look very young, not so complicated worldly. But we Cozy found that the generation of children to mature than in the past Many, they often think that the packaging is to flatten them."

Eleanor Keare, President of Circle of Friends in Santa Monica, also stated, “Our packaging concept is to use children's features on the packaging to attract children's attention, plus some signs to highlight products designed specifically for children. In addition, the product itself It should be easy to use or portable, and in terms of safety, it should not be possible to have any glass or other small pieces that can easily be dropped, so as to avoid the danger of being swallowed by children.General products should have children's characteristics, labels should be colored Bright and appealing."

In fact, all beauty product packaging dealers and suppliers agree that brighter, more vibrant saturated colors are equally appealing to both boys and girls. In addition, soft packaging bottles are the latest trend in childcare packaging and may inspire them. Crazy ideas and impulse buying desires may even stimulate their repeated purchases. Kari Sinner, a packaging consultant for TricorBraun and unio City, also stated that “in general, many children or young people buy things because they are “beautiful, I can't control them and buy them” factors, so children care or cosmetics packaging It's soft, it makes people want to caress and inspire them to buy."

Intimacy

According to relevant data, the childcare market grew by 45% between 2000 and 2006. Euromonitor said that this is mainly due to the fact that the smaller and smaller family size ensures that parents’ disposable income is increasing, they are more willing and able to Purchase advanced products to meet your child's needs. In addition, children's sunscreen is also the fastest-growing product in this area, with sales soaring by 59%. This is partly due to the fact that the tourism industry is growing prosperous. People are becoming more aware of the dangers that the sun is exposed to, especially for young and fragile skin. Manufacturers therefore also introduced high sun protection index sunscreen products for children, and pay attention to the use of spray-type packaging for children, plus fruit flavors or different colors of packaging to attract children's interest.

More and more children's cosmetics and care products stores are open for business. They all want to run one or two of the more popular children's products. Sinner said that many manufacturers or manufacturers that originally did not involve children's products started to join children's skin care products. Ranked and launched their own children's brand. Elisabeth Masse, project manager for product development at Fruits & Passion in Montreal, Montreal, explained: “We think that the so-called era of population explosion will continue. This is actually a good thing, because what’s more important is that parents pay more attention. With its children's care and the increase of natural products on the market, the child care product market will continue to grow and our development potential will be even greater." The Fruits & Passion Bébé Collection includes the Delicate Baby Bouquet fragrance, ultra-gentle cleansing foam, Shower gel and shampoo, cereal bath lotion, moisturizer and massage oil. The packaging of its products is well-designed, plastic bottles are provided by Takemoto, EDT bottles are provided by Saverglass, and sprayers and suction pumps are provided by Pfeiffer. Masse from the company said, "We want to create a product package that is suitable for all new mothers, and easy to use products. Plastic bottles are relatively hard and not easy to break, mothers can hold the baby in one hand, holding the bottle in one hand. In addition, spray packaging makes the product appear as a soft and misty mist when used, which prevents irritation to the skin. Our caps are also designed to be capped for easy and safe design. Finally, our special packaging technology protects the product's natural formula. ."

According to DieterBakic's communication manager Claudio Seidel, the Aqua packaging of Dieter Bakic Enterprises, based in Munich, is direct, modern, convenient and flexible, and is particularly suitable for entering the infant and child care market. For example, the new Aqua package uses a round, cylindrical “cute” shape to attract the eyes of infants, especially their parents. In addition, the small package volume is also particularly suitable for baby or children's products: 125 or 200 ml, 50 ml canned or 30 ml pump. The pink or blue package used, together with the image of a ship, a Zeppelin, a submarine, an airplane, or a truck, can be very close to home, and can particularly appeal to the loving mother's desire to purchase.

Interactivity

Parker emphasized that modern children grew up with computers and video games and therefore preferred to have something interactive. They prefer fun and festive designs or bottle shapes, as well as different pumping systems and an open cap.

Norbert de Jong, Head of Sales at Rexam Airspray EMEA, also stated, “Generally speaking, children do not like to wash their hands, so if you really want to attract children to wash your hands, you must design the package very attractive, generally using bright Color, frog head design or other similar things, in short, interest is the key to children's cosmetics and care packaging." Dr. Fresh's FireFly children's products are in line with this concept, with a lantern device on the package. Flashes for 60 seconds to attract delightful children. The package is also painted with a cute and friendly FireFly image. In addition, this product is refillable. Even if it is not used, it can be placed in a small toy or the product itself is already a toy. Such a flashing technology allows Keeping the child clean is no longer a difficult issue for many parents.

Protective

Nowadays, the protective function of packaging is weakening, and the promotion function is gradually strengthened. In fact, the real source of packaging magic is its promotional features. Packaging has become an important tool for business promotion. Child care products are the most beautiful, innovative and versatile of all packaging designs. This is the result of a good grasp of the child's consumer psychology by production companies and packaging designers. While attracting children's curiosity, persuading parents to pay for their purchases. In recent years, environmental protection issues in developed countries have attracted attention. Countries have formulated regulations on packaging waste, and companies in Europe, the United States, Japan, and other countries have also paid special attention to whether or not product packaging is environmentally friendly, and tend to be easily discarded after selection of packaging materials. Processed packaging material. In the Chinese market, there are many kinds of children's packaging, and many types of environmental protection can be recycled for processing and reuse. Such packaging materials include: paper packaging, metal packaging, and glass packaging; while others are difficult to recycle causing environmental pollution, such as some plastic packaging. Wait. Nowadays, the market share of plastic packaging is very large, but its production only focuses on the impact on safety and health, and rarely considers environmental issues. In the other three types of packaging, the development speed of paper packaging is the fastest in recent years. In 2005, the packaging of paper products had increased to 20 million tons. The total consumption of these four types of packaging products was 34 million tons, of which paper products accounted for nearly 60%.

As always, security issues require our attention. More and more parents are performing more rationally when purchasing child care products, and the price is no longer a major factor in their purchase. They are concerned about the safety of the packaging, while the packaging or the product itself is lovely, attractive, or whether the packaging is multifunctional or not.

Interesting

Children's cosmetics and adult cosmetics packaging material is exactly the same, but because of the difference in printing and shape, people can tell at a glance. From the packaging design, more cartoonized and rationalized. More and more manufacturers have begun to focus on product packaging. Based on the psychological characteristics and preferences of children and babies, they designed a package of products that catered to the children's vision and feel, and successfully attracted a part of children's consumer groups with a distinctive contrasting color and shape. From the taste, fruit scent has become a common phenomenon. In many children's and baby's cosmetics, the choice of fragrance has evolved from the past to the fruity and other natural flavors. The bursts of fragrance that are used during use make children feel as if they are in the fruit world. The most used is the cartoon pattern, the shape is more free, arc design is used more.

Even adults will think that the bubble is a very fun thing, especially for children. Imagicare (Imagic Care) of Laboratorios Dermofarm, Spain, is a children's cosmetic product mainly made from natural ingredients. It can help children develop good personal care and hygiene habits by playing with their children and parents. The company has two boxed products in Rexam Airspray foam packaging, and Imagicare “Hands Up!” box is Imagicare's unique soap product. The foam is said to be rich in sugars and fatty acids to prevent dehydration and has anti-bacterial properties. With the anti-infective effect, another Rexam Airspray is a packaging suitable for body wash. Both models use Rexam Airspray's WRD4 WaterGuard product, which is a 250-ml load.

De Jong also stated that “In addition to fun, convenience is also very important. Because mothers generally like to free their hands to bathe their children and the like, the benefit of foam-type pressure packs is that they can be used. It's easy and it doesn't need to be mixed with liquids for children.” Most importantly, products that can be foamed are more appealing to children because not only can children play with bubbles, but parents and children can also Play together to increase feelings.

Previously, this bubble product was only used for hand sanitizers. Now shower gels, sunscreens and shampoos are all beginning to use this form. It can be seen that the fun plays a very important role in children's products.

Modern novelty

In today's society, teenagers, especially children aged 8-12 years old, generally have more pocket money on hand, so their interest in the trend seems to be even stronger. For them, baby products are too immature, and the more complex recognition products are too old, so the cosmetics and personal care products market for this age group is more promising. Shauky Gulamani, President of Farouk Systems, Inc., Houston, TX, said: “Children’s products are developing at a rapid rate. Today’s children want products that are specifically made for them. They want to differentiate from their parents’ products. They want to There is a personality that reflects equality with their parents."

Euromonitor's research shows that body spray is also a very popular form of cosmetics for girls in the age of 12 or so. For them, this product is prepared for them to use heavy make-up or perfume in the future. Santa Barbara specifically designed the Teen Daily Skin Care System (TESS) for children of this age group. It is suitable for young mothers and their daughters and is designed to educate, inspire or meet the unique skin needs of young girls. TESS products are generally free of parabens, rich in natural fruit and plant extracts, essential oils, and vitamins for cleansing, toning, moisturizing, and protecting children's skin. With easy-to-use instructions, convenient daily use and also boxed, bright product names, modern packaging, etc., TESS products promote a beautiful, healthy and confident life attitude. In addition, in order to emphasize its brand philosophy, each TESS bottle is specially designed with some inspirational slogans: "Dare to dream," "Speak your mind speak your mind" and so on.

In addition, TESS adopts recyclable packaging, focusing on the development of children's environmental awareness. Euromonitor also stated that novelty in the US market is also an important aspect of children and adolescents aged 8-12 years.