Smithers Pira: 2012-2017 Variable Data Printing Forecast Report
Here are some of the key points in the report:
· In the variable data printing market, direct mail occupies most of the market share. In 2012, the output of direct mail products was about 264 billion A4, which will reach 313.57 billion in 2017, an increase of 19%. (This number is very interesting because, in fact, the output of direct mail products is now declining, with an average annual decline of 0.1%.)
· The large variable data printing market comes from countries and regions with relatively mature digital output such as the US and Western Europe, while the fast-growing markets come from emerging markets such as Eastern Europe, the Middle East and Latin America, some of which will remain 20%, or even more, compound annual growth rate.
• Globally, traditional print/preprint production will decline by an average of 0.5% per year between 2012 and 2017. However, during this time, electrostatic digital printing is expected to increase by 1.5% per year, and inkjet printing is expected to grow at an annual rate of 14.2%. The market share of all-digital output is expected to rise from the current 8.2% to 14.2%, almost doubling in five years.
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