Jutian Home Yang Zhiguo: Creating low-carbon environmentally friendly and healthy human settlement products
Yang Zhiguo, Chairman of Jutian Home
Reporter: First of all, please briefly introduce the situation of Jutian furniture brand, including brand origin, product positioning, product characteristics, core competitiveness and so on.
Mr. Yang: Jutian Home has a sound scientific research center and strong design and research and development capabilities. It strictly implements the design concept of “people-oriented, creating low-carbon environmental protection and healthy living productsâ€, and introduces a full set of large-scale first-class equipment such as Germany and Italy. The advanced intelligent management system ensures that Jutian Home continues to introduce new and leading the trend of furniture. It has five series of baby plans, gray favorite, Jinbo proud, generations of books, Hong Kong and New O'Neill.
Reporter: How do you think about the changes in furniture style in recent years, which style furniture do you like?
Mr. Yang: I personally like solid wood furniture. With the preference of most consumers, this year our company will also introduce solid wood products. Nowadays, after 80 and 90, I basically like those products that are fashionable, simple and Nordic.
Reporter: Our giant Tian furniture invited Kung Fu star Xiaolong as the brand spokesperson last year. Now many brands in various fields invite celebrity endorsements. How do you view this phenomenon?
Mr. Yang: I think that a brand can only ask for celebrity endorsements if it has his strength and ability. This is also the embodiment of strength, and it is also good for brand promotion.
Reporter: We have learned that we have not had too many activities to promote our brand after signing with Xiaolan. Can you disclose the next step about brand promotion for us?
Mr. Yang: We have a plan in this area in 2012. Because Mr. Xiaolong's image and temperament are very consistent with our products, we will also connect with him to develop our products.
Reporter: Now there are endless ways of brand promotion, such as event marketing, TV, street sign advertising, newspapers, internet, etc. How do you think about these promotion methods? Which promotion method are you optimistic about?
Mr. Yang: Our traditional promotion method is also very effective, and it has also taken root in the hearts of consumers and is easy to accept these methods. However, I personally are more optimistic about network promotion. Nowadays, the basics of buying furniture are all family members. They also accept the Internet. We will consider this aspect this year.
Reporter: Can you disclose to us how many dealers or stores are there across the country?
Mr. Yang: We have more than 600 stores nationwide to sell Jutian products.
Reporter: Finally, let's talk about the enterprise development plan in recent years?
Mr. Yang: Our key product markets are now mainly in the central and western regions, and we are also beginning to expand the markets in East China and South China. This year, we will further consolidate and enhance the Midwest market, and will increase the expansion of the East China and South China markets. We will launch solid wood products at an appropriate time, which will enrich our product content and increase our End customer consumer groups. Our company is a team, the strength of the team can not be ignored, only the team grows, the company will grow.
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