Hardware furniture companies look for breakthroughs to expand brand strength
The hardware furniture enterprises are affected by the economic system and policies. The private enterprises have their own low industrial structure, small scale, weak anti-risk ability, unreasonable property rights structure and governance structure, lack of corporate culture and serious brain drain. The new trend of the industry in the era of synthesis is highlighted, and the development trend of hardware furniture enterprises in the next decade will present some new trends. Luo Baihui, secretary general of the International Model Association, believes that the competition in the furniture industry is changing. With the improvement of the external environment and the continuous improvement of the overall quality of the company, the furniture industry will usher in a higher level of development. With the continuous development of enterprise development experience, low-end furniture enterprises began to pay attention to quality and corporate culture. Some enterprises began to pay attention to industry cooperation and communication. The competition among enterprises not only stayed at the level of price war, but also sought breakthrough breakthroughs, mining and Expand the comprehensive strength of the brand and enter the subdivision from all levels.
With the support of a group of leading enterprises and the support of related supporting, the industrial agglomeration will gradually deepen, and the specialized and large-scale modern industrial cluster will form a unique competitiveness and influence. The high-end industry, this year everyone said that business is not good, the market competition is fierce, the furniture industry has a wide variety of categories, product homogeneity is more and more obvious; the competition mechanism is imperfect, and urges enterprises to focus on R&D, marketing and customer service. .
The systems and standards that are subject to low-carbon policies are not perfect, and some enterprises will remain stuck in the past development methods. In the past decade, the extensive and energy-intensive enterprises in the furniture industry, driven by the national low-carbon policy, are inevitably going to lower the carbonization and shift to cleaner production.
International opportunities allow Chinese furniture companies to go global, strengthen integration and integration with the international market, and improve the level of international business operations. With the scale of enterprises, with the national policy focusing on consumption to promote economic development, the pace of urban-rural integration is accelerating, and the capital market is constantly maturing, a group of strategic furniture enterprises will expand production and choose to go public, realize economies of scale, and strengthen their capital strength.
Establishing the corporate culture of public opinion and the more standardized technical structure of the industry, introducing professional managers through the distribution of equity, standardizing the governance structure, and the furniture enterprises with small scale and family operation are affected by social development, forcing them to happen in the way of enterprise management. Change, the formation of a standardized corporate governance structure that combines centralization and decentralization. Cooperation and development, and win-win cooperation will promote the industry's closer cooperation and win-win situation. The industry cooperation win-win, the deep exchanges and dialogues between the industries will be further expanded. The development of an industry is just like the development of a company, and the division of labor is fine, so the industrial development of each sector will be deeper and more detailed.
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