Digital printing press revenue will reach 18% compound annual growth rate

According to statistics, the operating revenue of digital presses will reach an average CAGR of 18% during the period from 2011 to 2016. This is a good news for a new technology, but as a new technology, promotion means more use of the enterprise, which directly affects the profit margins in the field and downstream of the industry chain.

As the saying goes, where there is homogeneity, there is competition. The personalized printing and digital printing experience centers derived from digital printing technology reflect a competition between graphic and fast printing companies. For graphic fast printing equipment suppliers, how to provide differentiated services and how to make printing companies enjoy a simpler one-stop service is the key to suppliers from this battle.

As the global digital printing market grows into a strong market, the charm of the Chinese market is that it can always be independent. When mature markets such as Europe and the United States are trapped in the financial crisis, the Chinese market continues to maintain steady growth driven by strong domestic demand. But this does not mean that the Chinese market is a paradise. Many digital printing giants from Fuji Xerox, Hewlett-Packard, Konica Minolta, Kodak, etc. are here, and they face challenges from young Chinese companies. The intensity of this competition can be described as fierce. Mr. Xu Zhenggang, president of Fuji Xerox Greater China, said that the profit of this industry has become very low.

Let's look back at the upcoming February. First, Kodak officially announced that it will give up its digital business. The company will jointly launch the HPIndigo5600 new machine conference on February 16th. Launching the digital printing market, followed by Fuji Xerox, which was established 50 years ago this year, released the company's future strategic plan to the national media in Shanghai on February 22. No matter whether the film giant Kodak really can get out of the bankruptcy storm, its deep knowledge in the digital printing field will certainly bring a big impact to the competitors in the digital printing market. Similarly, HP and Founder Electronics are also joining forces. The competition in China's digital printing market has invested in blockbuster, and Mr. Xu Zhenggang, President of Fuji Xerox Greater China, also demonstrated Fuji Xerox's ambition in the digital printing market in China at the strategic planning communication meeting.

There is no doubt that China's digital printing market, which continues to grow steadily, is only superficial, behind which is the increasingly fierce competition. As Mr. Xu Zhenggang, President of Fuji Xerox Greater China, said, Fuji Xerox, Hewlett-Packard or Konica Minolta have a large number of product lines, each with a very different market share in each product line. The market demand is not the same, and these comprehensive factors determine the complexity of the digital printing market.

On the other hand, unlike the traditional offset printing market, the integrated solutions advocated by more and more equipment suppliers in the field of digital printing, they need to consider new models for customers to accept their services, not only It is a product that sells a piece of equipment but is a business plan or even a model proposed by the company. The concept center is such a product. This concept is not unfamiliar but is relatively new in the printing field. Fuji Xerox's digital printing experience hall in Shanghai often misunderstands that it is entering the office area of ​​a digital printing company. It is easy to find the answer to why printing companies should abandon traditional offset printing and choose digital printing.

The Digital Printing Experience Center reflects a competitive approach between companies, but it is also a bit of a homogenization trend. How suppliers can provide differentiated services and how to make printing companies enjoy a simpler one-stop service is the key to suppliers from this battle.

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