Sales channels into hardware bathroom to get rid of difficulties

In recent years, the output value of China's sanitary ware industry has maintained a growth rate of 25% per year, making it the fastest growing industry in the building materials industry. This development momentum has attracted more investment. Large and small sanitary ware manufacturers have sprung up in the sanitary ware market.

The seller's market turns into the buyer's market

The capacity of the market is limited in a certain period of time. Suddenly expanding production capacity will make the market unable to digest, which will inevitably lead to increasingly fierce market competition. According to industry analysts, in the next two years, the sanitary ware market will be transformed from the seller's market to the buyer's market. Changes in market players will change market behavior. This kind of change has little impact on the first-line and second-line brands that already have certain brand influence. For the newly-built small and medium-sized sanitary ware enterprises, the crisis of product slow-moving will be faced in the next two years. The good days of the new sanitary ware manufacturing enterprises benefit from the sanitary ware market in the seller's market, and the market capacity is not yet saturated. In peace of mind, at present, new sanitary ware enterprises should think about the future market trend and plan ahead.

In the early years of the development of the sanitary ware market, sanitary ware manufacturers can easily sell products without considering the preferences of consumers. However, as the sanitary ware market enters the buyer's market, consumer orientation has become a key factor in determining production. Whether it can meet the needs of consumers, determine the future fate of sanitary ware manufacturers. Domestic first- and second-line brands are not only able to meet the needs of consumers, but also praise the channel construction. The new sanitary ware factory has not achieved good results in channel construction and is at a disadvantage in competition with first-line and second-line brands. In the next two years, insufficient channel construction is the “bottleneck” for the development of new sanitary ware factories.

Increase the construction of direct stores

With some brand sanitary ware as the benchmark, new sanitary ware factories should increase the construction of direct sales stores. There is no shortcut to the channel construction of the sanitary ware industry. We must take the storefront as a platform to provide standardized services to the public and cultivate target customers. The new sanitary ware factory should actively take advantage of the store's large contact with customers, making the store a position for its channel construction, and at the same time cultivate customers' loyalty and dependence on the brand.

On the one hand, it is necessary to establish a training normalization mechanism. When encountering new products and new strategies, it is necessary to conduct new business training for store personnel, provide timely and comprehensive service support, and on the other hand, strengthen training on sales skills of store sales staff. At the same time, we must actively explore and form an effective performance evaluation mechanism to mobilize the enthusiasm and initiative of store sales staff to contribute to the development of new sanitary ware enterprises.

On the other hand, do a good job in flagship store construction. The flagship store has a great effect on the sales of sanitary ware. The function of the flagship store needs to be upgraded accordingly. The flagship store is not only a retail terminal, but also a regional marketing center. The positioning of the flagship store has been upgraded from a “retail store” to a “marketing store”, which means not only displaying, promoting, and selling products in the store, but also going out of the store through active planning and step-by-step marketing strategies to actively seek consumption. By. Make the flagship store a brand's communication point, enter the consumer by establishing the reputation of a small area, gain the trust of consumers, and finally form the most influential storefronts and brands in the region, thus promoting the sales of products. . The new sanitary ware factory should strengthen the construction of direct sales stores and enhance the brand image, which is conducive to the market competition of new sanitary ware factories.

Pioneering innovation channels

Along with the advent of the era of "fragmentation" of customers, the needs of consumers have entered a personalized era, the mass market has been shattered, and the market has re-differentiated. The emergence of this phenomenon indicates that sanitary ware enterprises need to re-examine the market environment, re-examine consumers, define consumers, take the initiative to go out, actively explore new business opportunities, and actively carry out effective marketing, in order to make new sanitary ware factories . The new sanitary ware factory can adopt new sales channels, seize business opportunities and open up markets. For example, online marketing is undoubtedly the pioneering point of the new channel model.

The rise of the Internet has greatly changed people's information acceptance and lifestyle. Online marketing and online group buying have become an important marketing tool for dealers. For example, some companies have opened up “online shopping” in the most prominent position of the website or increased the network. The strength of the construction of the store. Consumers are also increasingly interested in this time-saving and labor-saving purchase method, and network marketing has a large market space.

Source: China Industry Research Network

Toy Display stands

Toy displays normally use plastic, injection plastic etc

Toy display stands,Toy Store Display Stand,Kids toy display shelving

Dongguan Display Leader Co., Ltd , https://www.ddlretaildisplay.com