Hongxing Erke into WTA Finals official partner
Recently, WTA (Women's Tennis Association) as the world's leading women's sports association, an official with the Chinese sportswear brand jewelry Erke agreement.
Under the terms of the agreement, Hongxingke will provide clothing sponsorship for all field staff, including referees, side officials, caddy and television crew in the coming two years in the autumn of October . In addition, Hongxing Erke will be allowed to focus on the WTA year-end finals quality resources, to develop a quality co-branded product line. Each year's WTA year-end finals will feature eight of the world's best singles players and four of the best doubles teams playing up to $ 4.9 million in prize money.
"We are very pleased to partner with Erke," said Stacy Alister, Chairman and CEO of WTA. "The annual WTA year-end finals are more than just the end of each season for the WTA top athletes in tennis courts Fighting Yeon stage, but also Hongxing Erke to the world audience to showcase its brand image of the perfect opportunity.
Hongxing Erke, chairman and president of the board of directors of Hongxingke Group, said: "Hongxingke is an apparel brand that advocates a" young, fashionable and sunny "lifestyle. For years, Hongxingke has been deeply involved in the field of tennis and has participated in the tennis tournament including the Australian Tennis Open, ATP1000 Masters And many other international tennis events, but also with a number of well-known tennis players to cooperate.For Erke, tennis is not just a sport, but also the best interpretation of our brand culture.This can work with the WTA year-end finals Is another great stage for Hongxing Erke to show its brand image to the world. "
In recent years, Erke has actively promoted its brand awareness through sponsorship of a wide range of sporting events. From marketing Olympic athletes to soccer teams, marketing strategies are now increasingly turning to professional tennis. Since 2009, the company has successively signed sponsorship agreements with tennis players including Belgian star Victor Meyer and American champion Kim Jong-ci. As the official costume partner of ATP Masters 2009 to 2013, Hongxingke now formally signed a cooperation agreement with WTA, which is another strategic milestone of its move from the flourishing Chinese tennis market to the international stage.
Hongxing Erke good grasp of the opportunity to join the WTA year-end finals family. The 2011 WTA year-end finals, co-titled by BNP Paribas and Turkish Economic Bank, proved a huge success. This is the first year since the WTA year-end finals in Istanbul. A total of 87,763 fans watched on the spot, setting the highest record for 12 years in the WTA year-end finals. In addition, a total of 22 international television media including China Central Television broadcast a total of more than 500 hours on the WTA year-end finals show, reaching as many as 164 countries and regions.
Tickets for the 2012 WTA year-end finals are now available for sale at the Biletix official website or at the Turkish Biletix ticketing counter. The 2012 WTA year-end finals will be held from October 23 to 28, 2012.
Hongxing Erke Group was established in 2000, is the leading brand of China's apparel industry. With the brand's extensive influence and high quality products, Hongxingke products have been marketed in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, and has been widely recognized internationally.
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