Wardrobe "Golden September and Silver 10" interval wardrobe "wrong peak travel" to buy home
[ Chinese wardrobe net ] 11 holiday calendars are the high point of sales of wardrobe business in the second half of the year. Xiaobian visited the wardrobe store from the promotion of the large wardrobe business, most of the wardrobe business of the National Day promotion war has been opened.
Wardrobe "Golden September and Silver 10" interval wardrobe "wrong peak travel" buy home
Different from previous years, there are more than ten days between the Mid-Autumn Festival and the National Day of this year. Therefore, in terms of promotion policies, various merchants have not implemented the promotion policies of Mid-Autumn Festival and National Day in the same way as in previous years. The market's pre-judgment has developed different promotional policies. However, throughout the National Day promotion, the preemption of the market has become a market trend, and the promotion of many wardrobe brands has even started from the beginning of September.
Buy a wardrobe and start before the festival
Different from the situation in which the major stores in previous years gathered together for promotion, in 2013, most of the wardrobe business's National Day promotions mostly chose “wrong peak travelâ€. Some merchants have launched wardrobe sales since early September. In view of the fact that many consumers have plans to go out during the National Day, some wardrobe merchants will focus on this time slot after the Mid-Autumn Festival and before the National Day holiday, and will carry out a round of intensive combination of single wardrobe brand activities and multi-brand alliances. Discount promotions.
Promotional efforts are the same as in previous years
According to the situation of the wardrobe store, the promotion of the wardrobe is basically the same as in previous years. Especially for solid wood wardrobes, the popularity of most store promotions is not high. The analysis of the industry pointed out that on the one hand, because the National Day is the peak of travel, many businesses have low expectations for the market, and on the other hand, because the promotion boom has been continued for more than half a year, so consumers are not so fluent about promotions. The effect is not obvious. Xiaobian visited the market and learned that for consumers who need to buy wardrobes, pre-holiday market preheating is a good thing for consumers. Consumers may wish to take advantage of this opportunity to go to the wardrobe store. If the price is right, it may be better. Orders may be more affordable than the National Day.
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