Brand Service: Home Industry Service White Paper
2024-10-17 09:01:40
It is difficult to get professional advice when buying a new home to buy furniture. If the furniture is bought, the furniture will not be delivered for a long time. After the furniture is delivered to the home, the installation standards are not uniform. If the furniture is in use, it will be difficult to get a timely solution...
Furniture is an important part of home decoration and life. However, many consumers will encounter various problems in the purchase of furniture. For example, if the furniture brand with large brand awareness is large, it can be properly matched. Service, but if you buy the furniture produced by some irresponsible manufacturers, you will bring a lot of inconvenience to your daily life.
So is there a standardized service standard in the furniture industry that enables consumers to “justify†in the process of purchasing furniture and after-sales rights protection?
Based on solving consumer needs, we are determined to standardize the furniture service system.
In the “Household Household Consumption†survey conducted by Sina.com last year, 66.7% of consumers rated the overall consumption market in their cities as “generalâ€, of which 27.8% of consumers believe that “the after-sales service in the home building materials market is urgently needed. Improvement", the manufacturer delays the delivery time, the complaint is not timely after receiving the complaint, and the dispute over the after-sales service costs is a common reflection of consumers.
It is understood that the standardization and standardization of the overall service level of the furniture industry is relatively weak. All the friends of the whole family, as the industry leader, have taken the promotion of service quality into the corporate brand strategy. As early as 2010, they proposed a "happiness service" for the after-sales service sector. The 365" project wants to provide consumers with professional, meticulous and satisfactory services through 3 major stages, 6 services and 5 guarantees.
In 2013, Quanyou Home will launch the “All-Friends Home Service White Paper†in the industry on the special day of 315 Consumer Rights Day, and express its service standards to the industry and consumers.
In July 2012, the “2011-2012 7th China Best Customer Service Awards Presentation Ceremony†jointly sponsored by China Information Association and China Service Trade Association, Quanyou Home is the only home furnishing enterprise, with Haier Group and Dell ( 60 companies including China, Bank of China and Suning Appliance received the award on the same stage and won the “Best Service Award in Chinaâ€.
The awards have confirmed that the all-home service level has won the approval of consumers and industry, leading the industry development.
The launch of "All-Friends Home Service White Paper" expounds the strategy, goals, content and prospects of All-Friends Home in service, depicts the road of building a Quanyou home service brand, and outlines the use of all-friends in the form of real-life cases. Concentrate and love the road to happiness for consumers.
The facts show that Quanyou Home has been working hard for continuous improvement of how to fully protect the legitimate rights and interests of consumers. Every step taken for the people's livelihood and for the consumers, every step taken, has been engraved in the service milestones of the Chinese furniture industry, filling one gap after another.
The release of the "All-Friends Home Service White Paper" will play a strong role in regulating the service system of the entire furniture industry and leading the industry service to a higher level.
The release of the white paper has attracted widespread attention from many people in the industry.
Including Zhang Dezhi, director of the Consumer Guidance Department of the China Consumers Association, Zhu Changling, chairman of the China Furniture Association, Xu Boming, dean of the Shenzhen Furniture Research and Development Institute, Su Jun, executive deputy director of the China Customer Service Committee, and Wen Dong, general manager of the Home Furnishing Group of Yiju China Sina Home National Executive Editor Zhang Yongzhi, Sohu Focus Home·Furniture Channel Editor Jia Shasha, Netease Home Channel Editor-in-Chief Roche and so on.
Industry leaders and senior industry insiders have highly praised the release of the "All-Friends Home Services White Paper".
Conclusion
There is a famous saying in the business community: "Get customers, get the world." Especially in the traditional labor-intensive furniture manufacturing and sales industry, how to establish its own brand and effectively close the distance with consumers has become a difficult problem for the development of enterprises.
In addition to improving product quality and advocating product comfort and environmental protection, improving the quality of services should also be an important part of the strategic layout of the company. Throughout the current home market, there is no shortage of advanced technology, product design, marketing packaging, but all of this lacks consumers! Only by placing consumers in a central position to meet user needs is king.
As a tool for enterprises to open the gap in the process of homogenization competition, the release of the "White Paper on Service" by All-Friends Home can be said that during the bottleneck of the industry development, new opportunities for the development of the home furnishing enterprises have been explored. After the promotion of green industry chain, product quality improvement, international conceptual design and refined management efficiency, Quanyou has once again promoted the overall development of the industry.
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