One of the directions of electronic whiteboard: improve user application ability
At present, electronic whiteboards have been applied to many fields including education, government, military, industrial manufacturing, electric power, and communication. Among them, the education industry is the main force for purchasing electronic whiteboards. According to statistics, about 90% of all users of electronic whiteboards come from the education industry, especially the primary and secondary schools market. Therefore, the market characteristics and development trends of the electronic whiteboard industry in the field of education are representative of the development of the entire electronic whiteboard industry.
As the application range of electronic whiteboards becomes more and more extensive, the hardware and software products of unified templates are more and more unable to fully meet the needs of users in various industries. In the education market, the demand for electronic whiteboards in schools of different categories, majors and disciplines gradually develops in a differentiated direction. When purchasing, they began to select electronic whiteboard products with different software functions in a targeted manner. For electronic whiteboard companies, based on the differentiated needs of subdivided users and product function upgrades, it is undoubtedly the key to occupying subdivided markets in the future.
However, a market requires the coordinated operation of two main bodies to exist, one is a manufacturer and the other is a consumer. Manufacturers must provide usable products, and consumers must be able to use the products, so that the market can form a closed-loop structure that connects production and application. In other words, manufacturers and users are like the two legs of the market. The two legs move forward at the same time, so that the market can develop steadily. One leg is fast and the other is slow. The normal operation of a market is not only related to the growth and growth of enterprises in the industry, but also related to the user's ability to apply products and learn.
At present, in the application market of electronic whiteboards, there is a clear phenomenon of "strong enterprises and weak users". Enterprises have invested a lot of financial and material resources in technology research and development and function upgrades, and product technology has been significantly improved; but in contrast, users' application capabilities have been slowly improved. After all, information products have become more and more technical and functional. More and more, the operation mode also tends to be complicated. Although various types of information products can greatly improve the efficiency of work and life, users are faced with increasingly "high-tech" information products, and they are unavoidably spared when using .
In the future, the electronic whiteboard industry will focus on the characteristics and laws of different industries such as the hardware industry, software industry, and service industry. When enterprises are almost the same in terms of hardware strength, soft power will become a "hands-off" for competition.
At this time, if enterprises want to take the lead in the market, they need to expand their business scope, from hardware providers to application service providers such as software and solutions, and to form targeted solutions for different disciplines and different schools. The electronic whiteboard really matches the user's actual use needs and improves the user's enthusiasm for application; at the same time, comprehensive professional, systematic and long-term professional services, such as providing new product supporting promotion and training activities for users, as well as demand plan design and tracking services, enable users The application of products has changed from "I want to use" to "I want to use", laying the foundation for the expansion of the market and sustainable development.
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