Crescendo opens up market for perfume

The Escada Group of Belgium used its limited-edition Island Kiss perfume packaging with Messid Swigpac's Crescendo cardboard. This is a fragrance that is suitable for young people, adding the taste of fruits and flowers. Escada negotiated with its German processor and chose 16-pt Crescendo cardboard.

“We want to design the package to be a unique form that conveys overall quality so that buyers can get attention at a glance,” said Irene Pertl, Marketing Manager at Escada. “We are looking for something that can show a variety of bright colors and attract Powerful paperboard. Because perfumes are seasonal products, there are only 3 months of sales cycle, the time is very short, so we need to seize the eyes of consumers in an instant. And 16-pt Crescendo cardboard provides us with this possibility."

The processor believes that this very bright blue-and-white single coated cardboard is very suitable for this product. They also tested the board, and the results showed that the board has excellent back-printing effect and can improve the effect of ink printing on the interior of the board. The carton uses a 6-color offset printing method and uses the Imaje ink jet to print a security mark, using an acetate film and two-color stamping.

The pattern on the carton is a young girl who is comfortable and beautiful with the blue background of the sea. "The sales of this product are very good," Pertl said. "We think that there is such a good sales effect. The attractiveness of the packaging is very important."

Source: Packaging Materials and Containers