Printing machinery industry shifts from production to service

When talking about the current situation in the domestic printing industry, Mr. Liu Xuezhi, the general manager of Han's Guanhua Printing Technology Co., Ltd., explained his point of view.

1. The book printing and newspaper printing in the publishing industry are impacted. With the wide application of 3G network and tablet computers, publishers and books, newspapers and printers set up digital network marketing agencies, the trend of online publishing and sales, and the spread of the Internet to the publishing situation, etc. There is an impact on newspaper printing.

2. Commercial printing will continue to develop steadily over the next five years. Due to the special nature of commercial advertising, commercial printing will continue to develop steadily. Samples, books, pictures, DM sheets, postcards, business cards, etc. will not have much impact with the advent of new digital publishing technologies.

3. Packaging printing will have greater development. Packaging and printing should not be affected by the appearance of the Internet and new media, and the prospects are broad. However, there will be major changes in the way of printing, and the proportion of digital printing will greatly increase. The proportion of gravure, silk screen, and flexo printing technologies will generally shrink.

4. Due to the vigorous development of new technologies in new energy, new electronic technologies, and new communications, it can be predicted that more presses will be used in these emerging industries.

5. Digital printing, especially inkjet printing among them, is not so terrible, it is impossible to replace traditional printing, and it can only be a supplement to traditional printing.