The characteristics of modern packaging design body language

Packaging design is a large body language in the organization system of modern visual communication design language. In this texture, a combination of text texture language, graphic texture language, constructing texture language, image texture language and form texture language . From the perspective of the development of packaging design, with the development of economy and the rapid progress of science and technology revolution, the design concept has changed from the initial figuration to abstraction, from simple and simple to cumbersome and noble, but also to the form of returning to originality, and resulting in a lot of The visual expression techniques and artistic design forms, as well as the production of packaging, have also broken technical limitations. All of this has opened up more freedom for packaging designers to create space.

I. The language of human culture

The challenges of increasingly advanced science and technology and constant challenges from the surrounding environment have influenced and shortened the time between product quality gaps. While people’s endless pursuit of materials, people’s lives and psychological pressures are constantly being generated. Packaging plays an increasingly important role in the sales process of products. Designers communicate through the language of the packaging. To ease the psychological pressure of consumers and improve the coordination between man and nature. The packaging culture language of human culture reflects the human factors and humanistic spirit through the integrated language on the packaging, and pursues the affinity between the design language and humans. Today's designers apply the artistic texture processing design language to create a more harmonious relationship with human characteristics, so that consumers meet with the product, the interpretation of visual texture language produces a relaxed, pleasing and psychological and coordinated and unified feel.

Second, the aesthetic language

People's desire for the material world will never stop, so they will never stop pursuing beauty. The aesthetic of packaging refers to a kind of psychological feeling that the coordinated relationship produced by the integrated design texture language on the packaging conveys to people through the human senses, affects people’s thoughts and emotions, molds people’s sentiments, and improves people’s artistic aesthetic taste. At the same time, it is also a strong demand for people's spiritual aesthetics Therefore, it is also paid attention by consumers and business planners and packaging designers.

Of course, the beauty of modern packaging design's texture language is not "beautiful," and its aesthetic of the texture language has a major difference from the aesthetic of pure art language. The difference lies in the fact that the former has a distinctive commodity. It requires the packaging designer to express the language of the packaging language must be accurate, vivid, vivid and seductive language features, and based on the product's functionality and practicality to achieve the best visual aesthetic results. To make packaging design both aesthetic and merchandise, the key lies in our designers out of the design room, out of the space to the society to do a wide range of research. To understand the market conditions of commodities, to understand the joy, anger, grief, and joy of consumers. This hi, anger, sadness, and music imply a strong national culture. Thousand-thousand-year-old national cultural traditions in China have formed a unique oriental style and have been deeply rooted in the minds of consumers. Designers must pay attention to this irresistible and unique charm when creating a packaging design body language.

Third, people-oriented

In the process of human progress, not only does design require that the basic functionality be met, but also from the coordination of human physiological and psychological comforts, the purpose is to design “create a more reasonable lifestyle”. The so-called "more reasonable lifestyle" means that people's activities are optimized in the system of people-machine-environment that strives to integrate people and things. In a sense, ergonomics is the ultimate goal of human-centered pursuit of modern design. Since the late 1950s, commercial design in the United States has declined and packaging design has become more closely integrated with modern disciplines such as behavior science, economics, ecology, ergonomics, materials science, and psychology. The functional, economical, and human-centered design, and the human-centered design, promote the development of packaging design throughout the market. The consideration of convenience, dexterity, and safety in design fully embodies people-oriented thinking. The designer's mission is not so much to create a "material" as it is to create a new and more reasonable relationship between people and things, people and the environment. Ergonomics takes human as its object, researches its own physiological and psychological characteristics related to the environment, and product packaging design takes objects as objects and discusses how to design a product package that harmonizes with people and society and nature.

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Fourth, environmental awareness

The so-called environment is everything that we experience and experience. It contains the sum of all kinds of natural and man-made factors or effects that are closely related to human beings and affect human existence and development. In other words, the environment not only includes the combination of various natural elements, but also includes the combination of humans and the interaction forms between their activities and natural elements. The traditional Chinese design philosophy reflects the principle of advocating nature and cherishing nature. The garden in ancient China is the ideal mode for the ancients to pursue the harmony between man and nature. This is a kind of environmental awareness of “meeting each other”. Chinese philosophy has always emphasized that all civilization creations are traced back to the cosmic essence of “the harmony of man and nature”. Heaven and man interact with each other, Tianyi people become successful, and people rely on it for a long time to establish a harmonious relationship between human-society-environment to achieve sustainable human development. This is the basic human goal and basic tasks. The designer has to shoulder this new historical mission and protect the human living environment. The responsibility of the product packaging designer is not only to obtain economic profits for the enterprise, but also to benefit the harmonious relationship between mankind and nature, and to promote social progress and development.

Examining the language of modern packaging design in terms of the quality of sustainable development Whether it is from the texture of the packaging material (including printing inks) or its construction of a fabric language, one should respect the organization of simplicity. The simplistic organizational approach fundamentally concentrates the integrated texture language of product packaging design. Using the most representative and simplest visual texture language, the information is accurately expressed, and based on the product, on the basis of ensuring product safety, the most economical method of application materials is sought. Of course, the two are mutually complementary. The simplification of constructing the texture language itself restricts the application of materials. The rise of environmental awareness today has become an obvious feature of the development of contemporary product packaging design. If there is no concept of the environment in the design, it is impossible to make a correct assessment of any product packaging design work.

Fifth, develop the language of time and space

The texture language of product packaging design should be categorized into the comprehensive category of graphic design and three-dimensional design from the perspective of its attributes. It is also in the two-dimensional and three-dimensional space to create. With the rapid development of human science and technology and the constant exploration of human space in the universe, human understanding has gradually moved from two-dimensional and three-dimensional to a multi-dimensional and multi-level aesthetic space. Therefore, by mastering the new thinking of fabric languages ​​in modern science and technology, new design texture languages ​​are increasingly appearing in modern product packaging designs. This not only gives the designer a wider linguistic space, but also makes the product packaging design work unprecedented brilliant situation.

The characteristics of space-time linguistic thinking are related to the designer’s understanding of the pluralistic concept of time and space, the creative graphics with the concept of space-time and the development of modern science and technology, the exploration of human outer space and the research on the biological and chemical engineering are all inextricably linked. The close ties with 缕. Designers realize temporal-spatial thinking through the expression of graphic languages—human expectations and dreams, and the texture language of product packaging design will have a stronger sense of the times.

6. Diversified information languages

The texture language of product packaging design integrates a variety of information languages ​​into a symbolic visual symbol to convey information. The artistic features of the modern product packaging language are developed in the direction of diversification, multiform, and multi-thinking. Therefore, the language of product packaging language is rich, and they are processed into a comprehensive body of information and thinking, so that a large amount of information content constitutes a whole symbol, and it is extended to have a strong visual expression and impact. Independent body.

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VII. International Languages

The texture language of modern product packaging design should focus more on internationality. With the development of human society and the integration of the world economy, knowledge sharing, and technology sharing, the entire world is like a huge supermarket. International cultural exchanges and learning, and mutual penetration of knowledge, are weakening the concept of regional countries and regions. Therefore, the product packaging design texture language pays more attention to the internationalized texture language while paying attention to the characteristics of nationality and locality. The expression of the product packaging design body language is a comprehensive language. Therefore, a more comprehensive design quality is a designer must have and it requires the designer not only has a profound artistic accomplishment and broad vision, but also must have a keen eye The rich knowledge, design thinking and language of creation as well as the cognition of Tongda culture are the important criteria to test whether the works have international language. All in all, the modern product packaging design body language has gradually entered a broader and more free system. Timely insight into the dynamics of modern product packaging design, accurate in place to grasp the design pulse of the times, so that we can continue to expand the development of design language space.