The situation of foreign trade is grim, the furniture industry is hard to be independent
Under the gloom of the global economic downturn, China's foreign trade situation is grim, and the furniture industry is also unable to protect itself.
The second phase of the 110th Canton Fair ended on October 27. Affected by multiple unfavorable factors such as weak external demand, technical barriers, rising costs, hardships in employment, and exchange rate fluctuations, Chinese furniture exporters facing the “internal and external troubles†living environment are actively seeking transformation and upgrading to break through.
Foreign business cautious order reduction
At the 110th Canton Fair, foreign businessmen were generally cautious on the issue of placing orders.
The seasonality of the export of furniture industry products is very strong, and the autumn and winter seasons are mostly in the peak season, but the merchants in the United States, Europe and other places reflect the products purchased last year.
There are still a lot of stocks in stock, and the order of this year's Canton Fair will be cut by two to 30%. However, the overall situation is still relatively good, but the number of orders in Europe is not ideal, which may have a direct relationship with the European debt crisis. Although orders from European countries are a bit less, the situation of exporting to other countries is still quite optimistic. â€
Even though it is currently constrained by a variety of negative factors, Chinese furniture exports still account for nearly 30% of the world furniture trade. According to customs statistics, from January to September this year, the total export volume of Chinese furniture and its parts reached US$26.998 billion, an increase of 13.7% over the same period last year.
Super budget high-end furniture is cold
High-end furniture that was popular with European and American buyers has been treated coldly. The main reason is that the price of high-end furniture is too high, far beyond the buyer's budget.
The European and American customers who came to negotiate in this Canton Fair were much less than in the past. Some European merchants also suggested that they should bring the product samples back to their domestic sales and see if the sales effect can be decided. The Canton Fair is rare. â€
However, there are also many companies that have made corresponding adjustments to the “taste†changes of European and American buyers and have achieved good results.
Implicit "technical barriers" block
Since July of this year, the standard limit for formaldehyde in imported wood products as stipulated in the US Standards for Commodity of Composite Wood Products has been greatly improved, and the rigorous degree has reached a new high. The EU Country of Origin Labeling Law will also take effect in 2013. . Many Chinese furniture exporters said that these hidden "technical barriers" directly pushed up the production costs and testing costs of enterprises, extended the customs clearance time of products at the ports of importing countries, and it was inevitable that the profits of enterprises would be eroded.
Change ideas and promote transformation
Due to rising production costs and tightening of foreign markets, many furniture production and sales companies have to choose to upgrade and upgrade. These furniture manufacturers have switched from export sales to domestic sales. The production focus of enterprises is from rough processing to creativity, R&D and branding. The direction has taken three major steps to achieve rapid development.
Since the world financial crisis, the traditional export markets of furniture industry in Europe and the United States have been hit hard. Orders from the international market have shrunk severely. The raw materials and labor costs in mainland China are rising. The appreciation of the renminbi has further squeezed many furniture companies in the Pearl River Delta. Production profit. The unprecedentedly strict property market regulation policy in the Mainland has also begun to affect the domestic sales of the furniture industry. Judging from the current situation, in the next six months, the mainland furniture industry, which has been developing rapidly for nearly 30 years, will encounter a short "winter", and many furniture production and sales companies should focus on R&D and environmental protection in this process. Strive to put the product structure and product quality of the furniture industry to a higher level. "The head of a furniture manufacturer that did not want to be named said.
In the Canton Fair furniture exhibition area, the reporter found that many furniture manufacturers have begun to pay attention to the shaping of their own brands, and many companies' products have also shown their own new ideas. If enterprises want to do a good job in transformation and upgrading, it is very important to change their concepts. The furniture products produced by our company are not copied to imitate foreign countries, but have their own unique positioning, and will produce creative products with their own positioning and brand characteristics. Focusing on creativity and developing brands can be the winner of transformation success.
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