Jiu Cong Industrial Wu Shicong: Everything is for the benefit of consumers
Wu Zongcong, Chairman of Huizhou Jiuncong Industrial Co., Ltd.
Hello, everyone, our "People Interview" invited Mr. Wu Shicong, the chairman of Huizhou Jiong Cong Industrial Co., Ltd., and thank you Mr. Wu for participating in this interview!
Question: Mr. Wu, hello! It is understood that Mr. Wu has worked in TCL for 18 years. With your work experience and industry experience, if you change your working environment, there are too many industries to choose from. Why choose the lighting market?
Wu: First of all, Huizhou is a second-tier city. The real estate industry started relatively late. As a downstream industry of real estate, the decoration industry has a relatively large living space. Secondly, lighting is an intuitive product. The threshold for entering this industry will be relatively low; again, Huizhou In the early years, the lighting market still belongs to the original production mode of store operators. It is mainly distributed in places such as Qiaodong and Shangbantang. These merchants often lack brand awareness and lack of marketing management experience, so the market situation of the industry is urgent. Need an integration. In the era of market economy, the power of brands is becoming stronger and stronger, and the effect of scale is becoming more and more powerful. If you want to have a place in the market, you have to take the road of brand and scale. The lighting market is no exception.
Q: Among the many decoration companies I visited, everyone talked about the word "brand", and Wu just talked about it again. From this point of view, the entire decoration industry is constantly harassing the "brand", in the face of this situation, how should consumers look at the "brand" decoration?
Wu: For a good brand product, quality assurance is undoubtedly the first. Why do consumers believe in brands and choose brands? Because you build a good product, you must have excellent production equipment, and a good production process can produce a good product. Only companies with strength can invest high amounts of money into production. Only companies with strength will pay more attention to their own image. Once its product has a problem, or the after-sales service is not doing well, then its brand will be paralyzed. I think that not many companies can afford this risk. Therefore, the brand is the responsibility of the enterprise to the consumer, and is also responsible for oneself. When consumers choose these decorative products, they must also fully consider the brand factors, which can avoid many unnecessary follow-up problems.
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