The home industry scrapes the "micro" wind wardrobe to welcome the spring blossoms
Unconsciously, all kinds of intelligent terminals are accompanying people more and more time, and everyone is getting used to using mobile terminals to communicate, shop, and obtain information. This trend has gradually “invaded†the home industry with a hot trend. With the popularity of micro-platforms such as Weibo, WeChat, micro-movies and even mobile terminal APP, wardrobe companies have found a breakthrough in traditional exports. The times are changing, the channels are changing, and the wardrobe enterprises are no longer limited to the traditional propaganda under the line. But by the upwind of this "micro" wind, I will rush to the next "spring blossoms".
WeChat public platform "closes" you and me distance
In 2012, the QR code began to enter people's field of vision. The QR code is one of the communication modes of the WeChat public platform, and its emergence is a creative change for the entire marketing industry. Today, QR codes are all over the streets and are dubbed "postmarks." In the overall wardrobe industry, "postmark" has become synonymous with brand marketing. Compared with Weibo marketing, WeChat's biggest feature is accurate, one-to-one communication, which can directly communicate brand emotions to each WeChat user. WeChat marketing has many application cases in the home furnishing industry, such as Pocket Pearl Furniture, Jingshang Home, Dafengfan Furniture, Elysee Palace Furniture, European Industry International, Fairy Forest Furniture and so on. In order to seize the opportunity of WeChat marketing, many wardrobe companies have tried their water.
As the leader in the wardrobe brand, the Sophia wardrobe officially opened the official WeChat "Sofia Wardrobe" in April 2013. Since the opening date, netizens can enjoy free exchanges and interactions with Sofia on WeChat, and enjoy the latest home knowledge and product cases at any time. Users only need to pick up the mobile phone WeChat "Search a search" "Sweep", "code" can open the journey of fashion home life.
The purpose of the WeChat public platform for the wardrobe enterprises has been to provide customers with a full range of services, so that the corporate brand is deeply rooted in the hearts of the people. However, the WeChat public platform ultimately has to return to the essence of communication and needs to enhance the user experience. Therefore, it is necessary to build a sustainable and well-functioning ecosystem. Only when the wardrobe enterprise grasps these, the WeChat marketing can play a role, and it is possible to produce benefits.
Microfilm "interpretation" home feelings
Microfilm, a miniature movie. He is different from commercial film and television blockbusters, and is also different from video clips. He is a new media network marketing tool between the two. The biggest advantage of microfilm is that it turns advertising into substantive content, and can use film to spread and promote the brand and cultural connotation of the company. Although it is similar to the video advertisements in a certain way, it is not a rigid advertisement, but the brand is integrated into the narrative of the story, allowing the audience to gradually accept the corporate brand in the subtle.
In the early two years, Nature Home launched the first microfilm, becoming the first company in the flooring industry to test water microfilm. Different from the previous marketing methods, there are almost no blunt advertisements in the microfilms launched by home furnishing companies. It is reported that the "Breakfast" was launched less than half a month in less than a million times, and shocked the home industry for a time, all of which became the most successful case of home testing microfilm. Following the natural home, Mousse Bedding also launched the first online Chinese New Year movie "Bed Relationship". The film was released in just a few weeks, and the number of online hits has exceeded 58 million. It has quickly climbed to the first place in Youku, 56, and iQiyi's micro-movie viewing rankings, becoming the iconic micro-movie marketing of the domestic home appliance industry. One of the events. It is not difficult to see that the home industry has turned its eyes to the hot and fast micro-movie market. As an emerging marketing model, micro-movies have become the new darling of the home furnishing industry. In the future, the entry of micro-movies into the wardrobe industry will also be a necessity.
Educational Globe,Educational Toy Globe,Educational Kids Globe,Best Educational Globe
Ningbo Holly Arts & Crafts Co.,Ltd. , https://www.china-globes.com