Why is mahogany furniture repo so difficult?
Mahogany furniture is expensive, noble and luxurious, and often has the saying that “redwood is more expensive than goldâ€. The psychology of “buy up and not buy down†has stimulated more and more people to enter the ranks of investment mahogany furniture. “Preservation†and “appreciation†can be said to be one of the biggest reasons why many consumers buy mahogany furniture. In recent years, the price of mahogany has risen continuously, which makes the potential of appreciation of mahogany furniture collection to be optimistic. Recently, some consumers who collect mahogany furniture reflect that they are eager to “realize†some mahogany furniture, but they are struggling to find a “repurchase†mahogany furniture store. Why is it so difficult for consumers to “put out†mahogany furniture? The Beijing Morning News reporter interviewed the head of the large mahogany furniture market in Beijing and the well-known mahogany enterprises.
Enterprises are reluctant to make repurchase cards. It is understood that the concept of repurchase was born in the financial sector, such as gold goods repurchase, luxury repurchase and so on. Gradually, some mahogany furniture companies have also launched repurchase cards. A few years ago, some mahogany furniture also introduced a similar repurchase policy, hoping to attract more consumers.
But in fact, most of today's mahogany furniture companies are not willing to play a "repurchase card". The reporter called several mahogany furniture companies, and the responsible persons in the interviews said that they would not consider carrying out value-added repurchase activities in the near future.
“There are very few companies that implement repurchase, like we have only done value-added repurchase activities in a certain period of time, and we have not considered such activities in the near future.†Airline Huang Muyong told the Beijing Morning Post reporter. In the interview, Jia Wei, chairman of Jiahe Jiamei, said that many manufacturers no longer launched value-added repo business due to the decline in sales this year. “There were still a lot of merchants doing some price-raising repurchase activities last year, but this year’s repurchase activities are rare.†Daqian Muyi Sun Ying believes that if the economic benefits are not good, the company will introduce value-added repo. However, it is not able to buy back, but it is tantamount to deceiving consumers: "Assume that 200 million people were sold last year, and only 100 million yuan was profited this year. Last year, customers had to buy back, and enterprises could not afford it. As a result, they lost. Integrity."
For those who can buy back, whether they can repurchase successfully depends on the material, craftsmanship and artistic value of the furniture itself. "It is not easy to increase the price, but it depends on the specific situation." Airline Redwood Huang said eternal.
Mainly to stimulate purchases , value-added repo for mahogany companies, the greater role is to stimulate consumer purchases. Many merchants promote their mahogany furniture with the words “buy mahogany furniture is an investment and can add value in the futureâ€. In the current sales of the mahogany furniture market, the merchants launched this sales model, mainly to stimulate the purchasing power in the market and accelerate the sales of mahogany products. “30% to 50% growth after five years†sounds tempting. But for the business, it can be said that it is unprofitable, and the value-added repo is not only convenient for serving consumers, but also has more channels for people's investment methods, but it is more beneficial to the merchants.
On the other hand, repurchase represents a service attitude for merchants. "In fact, the repurchase service also represents a stance of the quality assurance of the mahogany enterprises. In order to show that the company has good confidence in its own company, it reflects the attitude of honesty." Hanging pipe mahogany Huang said. Home and Meitian always believe that repurchase is a service measure, but also to ensure the quality of the product.
The introduction of a unified standard is very important in the mahogany market, all brands claiming to provide mahogany repurchase furniture, all are only repurchased products sold by their own brands, other people's mahogany furniture will not be repurchased. At the same time, there are strict regulations on the material, use degree and repurchase process of the product. The most important reason for this is because there is no unified repurchase policy standard. Although the national mandatory standard "General Technical Conditions for Mahogany Furniture" has been officially introduced, it does not give clear guidance and norms for the "redwood furniture recycling problem" that has plagued consumers for many years. Therefore, merchants only dare to buy back their own mahogany furniture, because they understand the workmanship, materials and so on. It is precisely because there is no unified standard, the manager of Xinhua, the home of the Redwood City Hall, told reporters that for the mutual acquisition of customers, the store only dares to be responsible for the matchmaking. The specific matters are also reached by the two parties themselves. Therefore, consumers and the mahogany industry are looking forward to the introduction of the relevant standards for “recycled mahogany furnitureâ€.
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