The home market is younger and the custom closet has to keep up with the pace.

Nowadays, consumers are increasingly demanding products, which is not only reflected in the quality of the product itself, but also in the personalized appearance. Furniture customization has become a hot word in the industry, and it has become a unified consensus for consumers to buy home. Tailor-made in the home industry is the trend of the times. However, with the rejuvenation of the consumer groups, the supply of product types in the wardrobe industry needs to be adjusted to meet the needs of young consumers, so how to keep the products up to date has become a question worth considering in the industry.
Extended product value-added customization service needs to be improved
For the wardrobe enterprises, the rise of the 80s and 90s will make the main consumer forces show a trend of rejuvenation. The reduction of brand loyalty and the improvement of individualized demand enable consumers not only to pay attention to the rational function of products, but also to pursue the perceptual wisdom and values ​​that the brand brings. When decorating the home, the preferences of the younger group began to be more systematically considered, rather than the purchase of a separate category of products. At the same time, the personalized solution is more favored, and the service requirements are more stringent. If we can revolve around the value of the consumer's customer list, if the wardrobe enterprise can appropriately extend the product and service enhancement around the consumer, it will obtain greater value realization from the individual consumer. Under this premise, customized services have become the blue ocean for the development of the wardrobe market.
Open sales channels to shape brand value
As China's economy enters the "new normal", the growth of the overall demand for the wardrobe market slows down. The consumer purchase method will break through the existing wardrobe sales channels, and the purchase place and form will be diversified. The brand awareness of the wardrobe enterprise is largely based on product quality and service. If the customized service of the wardrobe enterprise can meet the requirements of the customer well, it will be beneficial to the brand value of the enterprise.
Paying Attention to the Deep Experience of Consumer Experience and Analyze the Ways of Enterprise Development
In the process of pursuing development, many wardrobe companies are thinking about moving to a higher and deeper level, but neglecting the most real experience of consumers, and thus getting farther and farther away from users. If the wardrobe enterprise enters such a development model, it is actually a negative value, because when the user's needs are neglected, it is actually abandoning the way of continuous improvement, because in the continuous market experiment, it can be found that: The problem is actually the fastest and most effective way to improve business development.
After more than a decade of development in the wardrobe industry, custom wardrobes are in a period of rapid development, but the word "customization" must not be embodied in concepts and forms. Enterprises want to delay the development of industry trends and trends of the times, but also need to work harder to make the customization and the whole house unified pattern. Wardrobe companies need to keep up with the times and seek development in constant innovation.

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