Food packaging “individual” trends are unstoppable

[Chinese Packaging News] Packaging is playing an increasingly important role in conveying product features to consolidate connections with consumers. It is worth mentioning that the food and beverage packaging is more and more personalized, and it is constantly approaching the trend of the times. It seems that the trend of "individualization" of food packaging is unstoppable, and keeping up with the mainstream is king.

Want new products will soon be listed on the packaging do not forget Funny

It is believed that everyone’s childhood has a memory of “want-wang”. It is reported that Want Want new brand new "Yan Liang Liang" cool grass tea will be landing in the national market in August, opening a new wave of Want Want this summer beverage marketing. Heart-warming is a herbal beverage of the “Wanted” brand of Want Want. The plastic bottle packaging has inherited the cute cartoon style of Want Want, with light green as the main tone, and the image of herbs on the packaging, highlighting the product itself.” The properties of cold grass tea "form the unity of the product's temperament and packaging. The word “哎呦” under the trademark “How can it be so good to drink?” while suggesting that the product is tasty, it teases the nerves of consumers and serves two purposes. High-value packaging, fresh and refined temperament.

Want Want sees the consumer psychology, through the fashionable, networked term, let the product add fun and fashion sense on the basis of one's own unique design style, form a kind of different kind of culture. The Good Foods Group, which has always flaunted the use of fresh ingredients, no preservatives, and simple use, has also introduced a unique and easy-to-use food packaging.

Healthy, convenient and perfect combination of PET packaging

Every consumer wants snacks that not only need good taste, fresh ingredients, but also convenient and practical small portions of packaging, as well as additives such as non-pigments, spices, and preservatives. With the Good Foods Grab & Go product line, consumers do not have to compromise on nutrition, health and ease of use.

Good Foods' single servings of corn chips and dips are packaged in double-cup avocado PET containers. After high-pressure processing, they guarantee a 30- to 80-day shelf life. Each 3.38 ounce Grab & Go package consists of two PET cups, one filled with biscuits, one filled with corn flakes, each sealed with a high moisture-resistant cover film, and the two cups combined after high pressure treatment. The avocado-shaped design is ergonomic and ideal for gripping in the palm of your hand! The bright color-coded tape on the packaging corresponds to different tastes, conveys the freshness of the product and enhances the appetite of consumers.

And next, Kraft Heinz's new two-packed bagged new product is also amazing, and it is said to fill the gap!

Kraft Heinz launches new portable personalization package to fill gaps

The Kraft Anytime! Kraft Anytime! The Anywher! stand pouch packaging is portable and re-sealable, allowing consumers to easily adjust the amount of salad dressing. The product not only fills the gap between the retail sachet salad dressing and the whole bottle salad dressing in the salad dressing market, but also attracts people's attention on the shelf in its unique form and vibrant pattern.

Based on consumer demand, Kraft Heinz first asked the design company to design a packaging graphic. Then the design team conducted a survey on salads on the streets of New York. A common theme emerged from them: "A sauce and a little bit of small The possibility of a creative and dynamic flavor inspired by creativity.” The core concept of the final design – to make salads close to life – is reflected in the picture of the beautiful fresh ingredients fluttering up and down in a sachet, topped with a delicious Kraft salad dressing.

Design company Bulletproof said that this is a visual feast, it needs to pay attention to the image of the product on the shelf, and establish a generation of salad lovers trust the Kraft brand. ”