How does the label industry develop rapidly in the Internet age?
China has access to the Internet since 1994 and began to develop the Internet in 1995. In the past 20 years, it has mainly been the development of the consumer Internet. Now, user growth and traffic dividends have passed, consumer Internet has begun to encounter growth bottlenecks, the impact of the Internet on the industry is becoming more prominent, Internet entities have gradually penetrated into the enterprise and the entire industry chain, the entire life cycle, the industrial Internet era has arrived.
Label industry has many opportunities for interconnection
The label is extremely applicable. The "one object, one code" label, the RFID label, and the NFC label can be applied to all traces of the traceability, sales, and supervision of food, medicine, and daily chemicals, and a small label. However, it can expand the rich world. Especially in the context of the Internet of Things, labels will emerge first. In the future, the packaging industry will roll with the pulse of the label industry. It is not the label that drives the label, the industry is interconnected, and the label has a unique advantage.
In the traditional label manufacturing industry, there are many opaque operational behaviors, orders are opaque, and some even subtly form the unspoken rules of the industry that everyone has reached consensus. However, with the Internet, the rules of the game have changed, and the Internet is fair. It eliminates information asymmetry and creates a fair and transparent environment for us. In addition, the label industry's services are difficult to really protect, because many of the label products are personalized non-standard products, for these products, it is difficult to have standard service specifications, but if you use the Internet to find their commonality, and through the operating entity Involvement in online and offline, monitoring production, manufacturing, logistics and other online and offline links, forming a closed loop, can help enterprises get real service guarantee. Industry interconnection, the label industry is indispensable.
Promote industrial upgrading
In October 2015, a project was established. By July 2016, the industry Internet + platform strategy was basically formed, and then officially launched in March 2017, the label industry interconnection began to slowly unfold.
The company is a B2B2C e-commerce trading platform for the label industry. It has a professional ordering platform. The end user sends the required labeling requirements. After receiving the order, the label order is dispatched to the corresponding label printing company for printing. A single platform has added a series of technological innovations such as anti-counterfeiting and traceability, which helps end users to understand product sales in real time. The use of platform cross-border resources to introduce end customers, while relying on system standardization functions to achieve online ordering of labels, helps label companies open up new markets. At the same time, it can also provide standard O2O service, namely Offline to Online, to bring the traditional offline business to the online completion, realize the information flow and capital flow service online, and conduct inquiry, consultation and consultation through the online system. Single, payment, and offline responsible for product after-sales service and technical program support, truly achieve the integration of online and offline resources. At the same time, combined with the online quotation system, the order is split to realize the low-cost operation and zero inventory of the complete ecological chain of production, manufacturing and sales.
Not only that, but also the following:
1. Consumables collection
Domestic label printing enterprises are mainly small and micro enterprises, and their scale is small. In the game with giant suppliers, they are often at a disadvantage and it is difficult to have bargaining power. However, if the procurement requirements of the label printing enterprises are integrated into one platform, when 100 enterprises purchase the products in a unified manner, not only can the procurement cost be reduced, but also the suppliers can conduct centralized negotiations. For the suppliers, the centralized order of the purchase orders It is also good for them to serve them more accurately.
2. Finance
For printing companies, when purchasing new equipment, it is often uncertain and difficult to decide. The main reason is that the investment cost of equipment is too high. It is not easy for the printing enterprises to take large sums of money at one time. In response to this pain point, the company has launched a financial platform that can provide equipment financing leasing services, including direct financing leases and sale and leaseback. In addition to equipment, in terms of supplies, it is also possible to provide a new payment method of “first consumption, post paymentâ€. Whether it is equipment financing lease or consumable pre-sale, the whole process has a third-party platform guarantee, peace of mind to purchase, rest assured trading.
3. Label supermarket
There are new products using optimized processes, innovative products using new materials, and lower cost solutions, but there is no good channel for promotion, so the company has created a “supermarket†for the printing companies. "Only new products that meet the requirements can be stationed in the "tag supermarket." At the same time, Ali International and Taobao can also be released simultaneously, which not only can promote the research and development capabilities of the label printing enterprises, improve their business capabilities, but also help them expand the market, and even expand overseas markets to achieve product exports!
4. Used equipment
It is often seen in the WeChat group and friends circle that someone has posted a message about the transfer of used equipment, but there is no professional platform in the label printing industry . On the enterprise platform, not only can the relevant information of used equipment be released, but also second-hand equipment auctions can be made, and transactions and services of used equipment are also guaranteed.
Adhere to stability and progress
Some people think that the development of the Internet today is not the era when big fish eat small fish, but the era when fast fish eat slow fish. The principle of winning the Internet product is a word - "fast." Some people don't think so. In their view, “striving for progress†is more important than fast. Only if you really sneak into the industry, find out how deep the water is, and what reefs are there under the water. How can we avoid these reefs and sail smoothly? If at the beginning, you can't directly hit the industry's pain points and fail to meet the needs of the label industry chain participants, then I believe that his development must be limited, and knowing oneself and knowing each other can win every battle!
The Internet does not solve the problem. It is just a tool. How to apply it depends on you, lead everyone to have a close contact with the Internet, and hope that you can enjoy it, be attracted to the Internet, and gradually change the behavior pattern, profit model, and open a kind of A new business model. The industrial Internet has already started, are you ready to fly?
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