The best beverage packaging in the United States in 2017 has these designs on the list!

[China Packaging Network News] Recently, the American Beverage Industry Association selected the best packaging for 2017 . In the end, Perrier's sparkling mineral water, LIFEWTR , High Brew RumChata , Heineken COOLERPACK , Van Gogh vodka, Marlborough Sauvignon white wine, Dionysian, Calvert Canadian whisky and other personalized designs.

First place: Perrier steamed mineral water

In early 2017 , Nestlé Drinking Water North America, Stamford, Conn., announced that its brand Perrier is packaging innovation and will be available in October 2017 . The project attracted the original design of three artists. Online ticket vote for the winner is Eric • Rigby, he is from Minneapolis, geometric design inspired by the Rubik's Cube. He was appointed to the 2017 annual Perrier artist.

According to the American Beverage Industry Association, “Perrier has a long and rich history. Many famous and far-sighted artists have worked with them to help preserve this legendary heritage. Various Perrier packaging, such as slimming cans, PET bottles and glass bottles , will be Use this design.

In any case, consumers should expect more from brands with steamy drinking water, including partnerships with the hottest artists of today. Perrier has been exploring new ways to support the arts community and has planned to launch more artist-designed packaging in the United States in 2018 .

Second place: LIFEWTR

LIFEWTR is a high-end drinking water brand of PepsiCo Inc. in Paces , New York. The company released the new packaging design in three times in 2017 . Bradford, president of Pepsi Global Beverage Group, said that our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece. This series of trademarks is bold and transformative. We are proud that these designs are done by the most talented female artists of today. LIFEWTR and the American Fashion Designers Association (CFDA) alliance work together on a global scale to help emerging fashion designers emerge in the highly competitive national and international markets. We admire these women who have created diverse and innovative ideas that contribute to the world's unique and fresh art forms. We want to congratulate these women on their contribution to the arts and provide them with a platform to expose them and show an inspiring perspective. We look forward to working with CFDA because our mission is to perfectly integrate with their mission by helping talented emerging designers break the fashion. 40 million bottles LIFETWTR use a third series of trademarks in the second half of 2017.

Third place: High Brew RumChata

In order to expand the market, beverage manufacturers have sometimes partnered with other brands to launch limited edition packaging. A high-end brewing espresso company in Austin, Texas, launched a limited edition in the summer of 2017 with the RumChata whipped brand under Agave Loco LLC, based in Mount Vernon, Illinois. Edition coffee cocktail set. The high value-added RumChata coffee - cocktail set includes two cans of high-end brewed coffee and a bottle of RumChata .

Cold Bubble Coffee founder and CEO Smith said at the press conference, “Black and Bold RumChata cocktails have always been a favorite of the high-end brewing team. The relationship with RumChata has helped us a lot. For the high-end brewing team In fact, we like to work hard and have fun, so we think it is a great idea to make delicious cocktails with RumChata this summer . If our own employees love this drink, then we have succeeded. . "

RumChata 's founder and chief bartender Thomas said, “ Whether face to face or on social media, we often hear fans of RumChata say they like to join RumChata in their coffee . So this summer, RumChata and high end Brewed coffee has been organically integrated into our customers' homes. Packing everything together allows everyone to enjoy this delicious cocktail while also giving them the opportunity to introduce high-end brewing to new target customers. A blend of coffee and RumChata . ”

Fourth place: Heineken COOLERPACK

For beverage manufacturers, innovation in secondary packaging is also important. Heineken Brewery (USA), based in White Plains, NY, USA, demonstrated the technology by developing a product called "COOLERPACK ." The company designed an innovative product in 18 -pocket cardboard packaging that allows consumers to cool their Heineken beer by removing the shell and adding ice. The design opens the top and adds ice packs to allow consumers to drink icy beer on hot summer days, boost retailer sales and profits, store and display this innovative product.

Chief Sales Officer Foster said : " Consumers will give priority to places when buying beer. They will choose the place that suits them best. We are happy to bring this new package to the retailer's mobile drinking place. Just in time for the summer. The survey shows that when it comes to convenience, most consumers choose to buy beer on the road, and two-thirds said they will drink it in an hour. In addition, large packaging ( 12 bottles and The above) means that most of the celebrations and leisure gatherings require the amount that most needs to be removed from the ice bucket, emphasizing the importance of maintaining temperature. "