Ali re-opens the feast of the feast four main lines gold rush internet finance
According to media reports, Alibaba Group announced on February 26 that it launched the "Mobile Taobao 3.8 Life Festival", newly formed the O2O business unit, and disclosed its important goals for 2014 - "Thousands of Armies" and "Transportation in all directions." In addition, the 2014 Internet Finance Business Model Innovation Forum and the 2014 China Internet Finance Conference Spring Summit will be held in March. Analysts pointed out that in the future, with the rising market sentiment, Internet financial concept stocks are expected to break out again. The four main investment lines of payment electronicization, channel networking, credit digitalization and Internetization of traditional financial institutions are worthy of attention.
Ali started the "3.8" campaign
On February 26th, at the launch of the mobile phone Taobao "3.8 Life Festival", Alibaba Group disclosed the establishment of the O2O business unit. After the establishment of the Ali O2O business unit, the “three-eighth festival†will be used as a point to open up the entire offline market. From March 1st to March 8th, Mobile Taobao will provide various preferential activities in offline commercial businesses in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Nanjing, Chengdu and Wuhan.
According to media reports, the “3.8 Life Festivalâ€, Ali will cooperate with the top five retail department stores in China, such as Intime, Joy City, New World, Hualian and Wangfujing, to open up mobile phone, computer and offline retail consumption channels and explore together. A new mobile and e-commerce consumption model. In order to realize the transformation from the mobile phone shopping entrance to the life consumption entrance, Ali hopes to make the “3.8 Life Festival†into the “Double 11†in the mobile field to guide users in the consumption habits on mobile phone Taobao.
The industry believes that this activity is essentially the re-layout of Alibaba Group on the mobile side, but currently mobile phone Taobao has integrated the local life business such as Taodian point, map, poly cost-effective, sweeping, etc., is no longer the mobile version of Taobao , became the main entrance of Ali on the mobile side O2O.
At the press conference, Alibaba also disclosed its important goals for 2014 – “Thousands of Armies†and “Transportation in All Directionsâ€. The so-called "Qianjun", that is, nearly 5,000 brands will enter the entire Ali O2O strategy this year, including companies with more than one billion sales and more than 100 stores, all of which are considered by Alibaba. These traditional stores will face a comprehensive transformation of business electronics. The so-called "ten yards" refers to the two-dimensional code plan. Alibaba believes that there will be two-dimensional codes in all scenarios in the future. Brands, shops, shopping guides, members, and payment all have two-dimensional code figures, and everyone uses the QR code to divide accounts into Taobao.
CIC pointed out that Ali Tencent, as a third-party payment leader, urgently needs to find offline payment channels. Due to the inherent online and offline identity, the QR code has great convenience and security in mobile payment. At the same time, the QR code scanner can also scan commodity goods, and the price is lower than the POS machine, so the demand may increase or exceed the current POS inventory. It is expected that Tencent Ali will speed up the popularization by subsidizing users and merchants. The amount of QR code in the future may far exceed market expectations.
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