WeChat test water POS machine to open O2O payment

Bypassing UnionPay to play POS acquiring business, can WeChat? Yesterday's multi-party news showed that with the help of WeChat payment, Tencent's micro-life team led the offline merchants without card POS acquiring business "micro POS" will be launched around the 22nd of this month.

Although Tencent official declined to comment on the rumors, news from multiple sources showed that the “micro-POS” project was led by Tencent’s “micro-life” team, and Tencent’s group-buying business, Gao Peng, also participated in the business. The combination of machine and WeChat payment, mainly provides payment solutions for offline merchants. In the specific process, after purchasing the product, the user will generate a QR code on the micro POS. After the user scans the code with WeChat, the WeChat payment can be made, and the transaction ticket can be printed.

Another insider of Tencent said: "Micro-POS is equivalent to the tools of offline merchants and WeChat payment and micro-life membership card. The previous micro-life membership card only has the stored value and credit function. After the call is opened, the payment function is added."

Another news closely related to this shows that the WeChat payment interface has been fully open to the service number certified by WeChat, and each product category is subject to a deposit of 20,000 yuan and a service rate of 0.6%. This business is mainly for merchants who conduct e-commerce activities in the public account mode.

This means that WeChat started to expand business resources and pay for business online and offline. The cross-border Internet has entered the offline offline acquiring market with hardware as its focus. WeChat is not the first one. Alipay, fast money, and remittance are all in this layout.

The reason is that e-commerce observers and Wanqing Consulting CEO Lu Zhenwang believe that there is no physical POS, and only rely on scan code payment or remote payment to play O2O payment. For Alipay and WeChat payment, it must be able to open the line. Under the physical POS, there is a chance to grab the retail payment market.

In fact, before the third-party payment, the retail payment, especially the POS acquiring market, has been the silver link and the banking system. However, last year, Alipay circumvented UnionPay and entered the POS market. The final result was that the business was dying, and the bank that cooperated with Alipay was also fined by UnionPay.

Today, in the POS acquiring market, UnionPay still occupies a monopoly position, and the third-party payment has great resistance to enter the POS acquiring market (swipe mode).

On the Board of Directors of UnionPay in September last year, UnionPay launched the “Proposal on Further Regulating the Non-financial Payment Institutions’ UnionPay Card Transactions to Maintain the Rights of Member Banks and UnionPay”, and urged all member banks to take unified actions to gradually move the non-financial institutions’ UnionPay card transactions to The UnionPay network, for the first time, clearly stated the time node for achieving this goal - before July 1, 2014.

The above proposal is considered to be the largest chip of the UnionPay online payment market to block third party payments. Some insiders pointed out that although UnionPay is not binding on third-party payment companies, it can curb the speed of third-party payment cut into various payment scenarios by regulating the behavior of member banks. “After all, all third-party payment tools are almost always billed with banks.” However, some analysts pointed out that micro-POS does not seem to involve bank card swipe business, but swipe is the key to mainstream POS acquiring business. UnionPay's pain point. “Without the card-swapping business, users still need to open WeChat payment. In addition to the smooth operation of the hardware terminal, the micro-POS has no essential difference with the mobile phone scanning code payment.”

The analyst said that the reason why micro-POS does not involve card swiping may be to avoid the frontal conflict with UnionPay. "This is a kind of tempering of the edge ball. It does not directly poke the pain points of UnionPay, but it can scratch it."

Related news: WeChat Unicom cooperation landed in Beijing for the first time

The cross-border cooperation between China Unicom and Tencent WeChat landed in Beijing for the first time. Yesterday, the two sides announced that WeChat business has settled in China Unicom's 200 offline business halls. This is the first time the two sides have tried the offline experience mode. At the same time, WeChat Woka will also be promoted in Beijing soon.

China Unicom and WeChat launched the "One penny, play WeChat payment print photo" campaign, WeChat version 5.0 or above users (support WeChat payment), in the nationwide 200 Unicom flagship business hall scene, through WeChat "sweep" function Scan the QR code of the device in the designated location in the scanning hall, then pay a penny through WeChat, and pay attention to the “Wonderful Experience” public account, then send the photo in the mobile phone album to the public account to realize the fast print photo service.

This event is the first time that China Unicom has cooperated with WeChat to cover the Beijing area. Last year, Guangdong Unicom took the lead in launching WeChat Woka, launching an ice-breaking tour of operators and OTT companies. Since then, WeChat Waka has appeared in Jiangsu, Zhejiang, Shaanxi and Guangxi. Tencent related sources revealed to the Beijing Business Daily reporter that WeChat Woka will soon be coming to Beijing.

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