Opening the “One City and Double Exhibition” mode Chengdu Furniture Exhibition will achieve an explosive growth in 2017

Opening the “One City and Double Exhibition” mode Chengdu Furniture Exhibition will achieve an explosive growth in 2017

Summary:

The 17th Chengdu International Furniture Industry Exhibition held the first phase of the finished furniture exhibition on July 3-6, 2016, and the second phase of the furniture and materials exhibition on July 12-15. The total exhibition area of ​​the two phases was 160,000 m2. More than 1,100 exhibitors, receiving 293,000 visitors, including 237,000 professional visitors, on-site transactions reached 13.89 billion yuan, the highest ever.

"Under the economic downturn, the 17th Chengdu Furniture Fair has achieved relatively good results. I think the exhibition is very successful," said Zhu Changling, chairman of the China Furniture Association and president of the Asian Furniture Federation.

Use VR technology to present pavilions, booths, and exhibiting products, and move the physical exhibition to the network virtual platform; the largest custom home museum in Southwest China has been successful since its appearance... The 17th Chengdu Furniture Fair is based on innovation and continues Optimize and upgrade the exhibition structure, and use the "Internet +" concept to drive the exhibition and industry to achieve "double upgrade."

From June 7 to 10, 2017, the 18th Chengdu Furniture Fair will implement the “One City Double Exhibition” exhibition mode, which will be held simultaneously at the Western International Convention and Exhibition Center and the Chengdu New Century Exhibition Center. The exhibition area will be 250,000. M2, an increase of 56.25% year-on-year, became the largest professional exhibition in the Midwest and achieved explosive growth.

Innovation promotes "one city and two exhibitions"

Chengdu Furniture Fair has experienced an explosive growth in 2017

With the opening of the Western Conference and Exhibition Center, the hardware environment of the Chengdu Exhibition Industry will undergo profound changes. The Chengdu exhibition industry will enter the “one city and two museums” era, and the total exhibition area will jump to the first place in the Midwest.

Taking "one city and two pavilions" as an opportunity, Chengdu Furniture Fair will open the "One City and Double Exhibition" mode - June 7-10, 2017, the 18th Chengdu Furniture Fair will be held at the Western Conference and Exhibition Center and Century City. The new convention and exhibition center will be held at the same time, and the exhibition area will reach 250,000 square meters, an increase of 56.25%. Among them, China Western International Expo City will display finished furniture, furniture production equipment, furniture and auxiliary materials, exhibition area of ​​180,000 square meters, accounting for 72% of the total exhibition area; Century City New Exhibition Center will show custom home, soft The home textile, mahogany furniture, home accessories and other sectors, the exhibition area of ​​70,000 square meters, accounting for 28% of the total exhibition area.

“Implementing the “One City Double Exhibition” is the biggest change since the founding of Chengdu Furniture Exhibition.” Wang Xin, deputy director of Chengdu Expo Bureau, said, “After the “One City Double Exhibition”, Chengdu Furniture Exhibition will become the first breakthrough in the city. Wanpingmi's large-scale professional exhibition, the status of the exhibition 'Chinese furniture domestic trade preferred platform' will be further consolidated."

In the current difficult development of China's furniture industry, Chengdu Furniture Fair achieved a contrarian upgrade with “one city and two exhibitions”, and also gave the furniture enterprises a strong shot. Yang Guangrong, deputy general manager of Southern Home Furnishing, said that Chengdu's furniture companies are very much looking forward to Chengdu Furniture Fair to achieve “one city and two exhibitions”. “It not only reflects the increasingly inclusiveness of Chengdu Furniture Fair, but also makes the Sichuan furniture industry throughout the home. The industrial chain has more abundant resource advantages, and our company will have better space for survival and development."

After the “One City Double Exhibition” in 2017, the Chengdu Furniture Fair will be more professional, more standardized and more subdivided, and will also provide better participation and exhibition services for exhibitors and professional visitors throughout the country.” Zheng Biao Home Operations Director Zheng Yong said, "Emperor's home will also be exhibited on a larger scale."

Yang Kai, the director of the Prince's Home Market Department, also said that after the Chengdu City Furniture Fair achieved “one city and two exhibitions”, the scale was larger and the content of the exhibition was more comprehensive, which could attract people from all fields of the furniture industry to participate. “The attention of the industry to the Prince’s home It will also increase. Next year, we will expand the exhibition area, increase the exhibition series, let more consumers know about our brand and experience the life concept of Prince.

“In 2017, the Chengdu Furniture Fair expanded to 250,000 m2 and realized the “One City Double Exhibition”. The development of the Sichuan furniture industry will have a positive effect on leading the entire western furniture market and even the Chinese furniture market.” Sichuan Furniture Rong Yiwei, executive vice president and secretary general of the Chamber of Import and Export.

Innovation to achieve " self-evolution "

Chengdu Furniture Fair opens up new growth points

I have visited Chengdu Furniture Fair for many years. This year, Chairman Zhu Changling expressed deep feelings for the innovation of Chengdu Furniture Fair: “The 17th Chengdu Furniture Fair has made great progress compared with the past, not only the exhibition layout is novel, but also many Newly developed and newly created products, especially intelligent products and customized products, performed very well at the show."

The custom home panel that impressed Chairman Zhu Changling was a major innovation in this year's Chengdu Furniture Fair. This year, Chengdu Furniture Fair and the Sichuan Building Materials and Furniture Decoration Chamber of Commerce cooperated for the first time to set up a custom home theme museum. The exhibition hall with an exhibition area of ​​10,000 m2 was unveiled, and the scale was the first in the southwest region. It attracted Diam, Manimei, Erica, Centennial Impression, Lima, Guria, Yumuyuan, and Tide A number of well-known domestic custom furniture companies such as Jialihao, Bojun, and Meidie participated in the exhibition.

Without any exhibition experience, the first time that the custom furniture was exhibited, it was a great success at the 17th Chengdu Furniture Fair. Not only did it sign a large number of dealers, but also received the attention of CCTV. “The exhibition effect is very good. During the exhibition period, we signed more than 60 dealers who are interested in cooperation, and we will be able to land 50 in this year.” Liu Wei, director of custom furniture marketing.

Since its founding 17 years ago, Chengdu Furniture Fair has developed into one of the three major exhibitions of Chinese furniture from a regional trade fair with less than 500 booths. It has been called “the platform for information exchange, product display and negotiation ordering of Chinese furniture domestic market” by China Furniture Association. ". Relying on the advantage of Chengdu Furniture Exhibition “China's furniture domestic trade preferred platform”, the custom furniture of the trend quickly opened up the domestic market, especially the southwest and northwest regions where the Chengdu furniture exhibition dealer channel has absolute advantages – these areas are furniture. The region where the enterprise is eager to develop and the fastest growing in the Chinese furniture market. "Our contracted dealers, in addition to Sichuan Province, are from Kunming, Yinchuan, Lanzhou, Xi'an and other capital cities. The farthest is Hohhot and Baotou in Inner Mongolia." Liu Wei said.

According to incomplete statistics, there were only more than 20 custom furniture companies in Chengdu five years ago, and now there are more than 400. In recent years, the number of custom-made enterprises in Sichuan has increased at a rate of 50% per year. From a national perspective, in the past five years, custom homes have grown at a rate of more than 25% per year, and some companies have even grown by more than 50%, almost every year. There are companies listed. Customized plates account for a growing proportion of the furniture industry and have become a major growth point in the furniture industry.

According to Jiang Dan, the general manager of Chengdu Furniture Fair and general manager of Chengdu New Oriental Exhibition Co., Ltd., custom home has become a major trend in the development of China's home furnishing industry. It is the next wealth growth pole of the 100 billion home furnishing industry. It is urgent to expand the market share by directly targeting dealers and end consumers through mature, effective and effective high-end exhibition platforms. “Chengdu Furniture Fair seized the opportunity of the current explosive development of customized homes, innovatively optimized the exhibition structure, opened up new growth points of the exhibition, and accelerated the diversified development process of Chengdu Furniture Fair.”

"One City Double Exhibition" is concerned

Chengdu Furniture Fair takes advantage of the opportunity to create a “pan-home show”

The Chengdu Furniture Fair after “One City Double Exhibition” will not only provide a strong platform support for the transformation and upgrading of Sichuan furniture enterprises, but also bring new growth points for the development of the furniture industry. ”

——Rong Weiwei, Executive Vice President and Secretary General of Sichuan Furniture Import and Export Chamber of Commerce

In 2017, after the large-scale expansion of Chengdu Furniture Exhibition “One City Double Exhibition”, the display panel will be expanded to finished furniture, custom home, soft home textile, mahogany furniture, home accessories, furniture production equipment and furniture raw and auxiliary materials. Covering the “Family Home Show” of the entire industry chain.

The Chengdu Furniture Fair, which is about to be upgraded to become a “Pan Home Show”, has received wide attention from insiders. “At that time, Chengdu Furniture Fair will not only provide a strong platform support for the transformation and upgrading of Sichuan furniture enterprises, but also bring new growth points for the development of the furniture industry.” Sichuan Provincial Furniture Import and Export Chamber of Commerce Executive Vice President and Secretary General Rong Rong Wei said.

“This year, the custom furniture company made its debut at the Chengdu Furniture Fair, which promoted the further development of the customized home furnishing industry.” Yang Wensong, president of the Sichuan Building Materials Furniture and Decoration Chamber of Commerce, said, “Next year, our Chamber of Commerce will vigorously promote member companies to participate in the 'One City Double Exhibition' Chengdu Furniture Fair. We will showcase the style of each custom furniture company with stronger strength and larger exhibition hall, and promote the further development of Sichuan custom furniture industry."

Lin Tao, president of the Guangzhou Wardrobe Industry Association and general manager of Guangdong Kefan Custom Wardrobe Co., Ltd., said that this year's Chengdu Furniture Fair has added a custom section. This is the first time in the Southwest that there is a custom panel exhibition. "I look forward to Chengdu Furniture Fair" After the city's double exhibition, the size of the customized sector will be even larger. I also hope that next year, our Guangdong Wardrobe Association can cooperate with Sichuan colleagues to make the customized sector bigger and stronger."

Esperancen, the project coordinator of the Swedish Forest Industry Federation and the Swedish Wood Industry Association, said that the Chengdu Furniture Fair “One City Double Exhibition” is a good plan. “For us, this will give us the opportunity 邂逅More business opportunities, show our products to more raw material buyers, furniture designers and CEOs of furniture manufacturing companies."

Zuo Benqin, president of the Shunde Home Designers Association, said that Chengdu is the home of China's furniture manufacturing. Next year's Chengdu Furniture Fair “One City Double Exhibition” will be expanded to 250,000 m2. The content will be more comprehensive and cover a wider range. “More Enterprises, different categories of products, with a better platform for the same platform, this is a very good development trend."

Mr. Zhu Changling, Chairman of the China Furniture Association, hopes that Chengdu Furniture Fair, which realizes “one city and two exhibitions”, can assume more industry responsibilities. “Next year, Chengdu Furniture Fair will expand and realize 'One City Double Exhibition', there will be more Enterprises exhibiting. I hope that furniture from all over the world and from all over the world can be settled in Chengdu Furniture Fair. The exhibition can also make due contributions to the development of China's furniture industry and urbanization."

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