Ecological Research on Packaging Volume Design III

b. Limiting the amount of packaging design

With the improvement of quality of life, people began to pay attention to the nutritional structure of food intake. Just as Fat Free foods are popular in Europe and the United States, Chinese people are increasingly looking for sugar, fat content, etc. in foods. This has also opened up new ideas for packaging: In the design of small packaging capacity to limit the considerations of consumption - set the amount of a small amount of food consumption as a small package, increase the packaging of human touch. The blue cans cookie design gave us the inspiration: The smallest package of blue cans is a dip wax corrugated package (Figure 3) with one to three or four cookies, to protect the cookies from damage caused by external forces. Second, it limits the amount of food taken (perhaps it is not the designer' s intention). This design thinking can be used for chocolate, candy and other packaging. Packaging decoration design is based on sales packaging (or integrated packaging) to simplify the design of small packaging. If it is a gift-positioned product, the decorative nature of the small package can be increased, and the paperboard structure can be used to separate it. However, it is advisable to separate the thickness to protect the small package from external forces (generally within 5mm) and to limit the space volume ratio.

Due to the changes in the family structure, the package volume can also be designed based on the consumption of one family of three. It is also possible to design a collection of three small packages. Such packaging design generally pays attention to the warm atmosphere of the family, the purchase behavior is generally performed by the housewife, and there is less gift orientation.

c. Package volume in one week consumption

The fast-paced life has allowed many households to spend their time in units of one week, especially for double-family households. It is only on the weekends that they are free to go to large supermarkets to purchase the consumer goods they need for the next week. As a result, some foods can be consumed in one week as packaging capacity, or 6-7 small packagings can be organized in sales packaging. The volume of their collective packaging should meet the needs of working people and meet the needs of people for several days of travel. . At present, there are not many such packages on the market. It is only considering packing and transportation that integrates about 10 small packages into middle packages, or it can be sold in the form of transport packages and pallets in the hypermarkets. Half a dozen (6 servings) of products are used only in cola, dairy products, and beer. We believe that it can also be promoted to vacuum-packed cakes, health products, and feminine care products.

Such packaging decoration design can focus on the sales package, the decoration and materials of the small package can be simplified, thereby reducing the packaging cost. At the same time, the integration of small packages should be used as far as possible, with minimal use of auxiliary materials. In the following two yoghurt collection packages, the four boxes of yogurt in Figure 4 are packaged in “Tian” and connected by the composite material at the top, while in Figure 5, the five boxes of yoghurt packages are arranged in “1” and need to be made of bottom corrugated paper. Backing, then by the PE shrink film, compared to the first package to save material costs and packaging processes.

(2) Considering the volume of packaging according to different levels of interest appeal

We know that the segmentation variable of interest appeal that has a great influence on the purchase is affected by the lifestyle and lifestyle. This division of the different interests of the level of appeal is the basis for our design packaging volume.

People in different life forms have a variety of lifestyles, such as being cautious and conservative (elderly), pursuing enjoyment (young people in the city), and simple benefits (housewives). This makes the packaging design continue to subdivide the interest level in consideration of different interests and needs. Therefore, products of the same series may be provided with different volumetric packaging such as hardcover, simple-fitting, and the like, and the space volume ratio may also be different. The space volume ratio of the fine packaging is relatively high, and the space volume ratio of the simple packaging is relatively low. While subdividing the packaging of large-capacity, medium-capacity, and small-capacity products under the division of hardcover and paperback, a subdivided list of package volumes was formed to meet the diverse interests of different life forms (Table 2 analysis). Cookie breakdown table).

In addition to having a low space volume rate, Jane Packaging should also consider a relatively economical way to reduce packaging costs, for example, considering printing in monochrome, or consider saving materials on the structure to save packaging costs (of course, Jane Packaging does not It is equal to not to decorate and decorate, its connotation lies in appropriately reflecting the economical orientation of the product from various aspects such as cost, information expression, do not add too much decoration, namely moderate problem) . At the same time, as the frequency of people's shopping under high workloads is reduced, some packages of daily necessities and consumables can be considered from an economic point of view, and the volume of the replacement packaging (replenishment) can be considered. The volume of the replacement packaging is large and the content is large. The low space volume rate gives a real feeling. For example, the packaging of liquid detergent can be designed with large-capacity refills and can be sold in drums or bottles. This aspect can play a good promotional role, while also saving packaging costs, but also make consumers feel the human side of corporate sales, thereby increasing brand loyalty.

(3) Appropriately quantified packaging volume design practice

The design idea of ​​the appropriate amount of packaging volume was implemented in our improved packaging design for the five-spice beans of Shanghai Old City Temple. Wuxiangdou is a local specialty in Shanghai and has a long history, but eating more can cause jaw muscle soreness and gastrointestinal distress. In addition, young consumers are currently lacking (for this reason, we recommend that companies develop new taste products and increase new selling points). Through the analysis table of interest appeal-package volume (Table 3), we set the following different package volume.

At present, the domestic design community has just started the systematic research on the design and manufacture of commodity packaging. Most of the work is still confined to the concept stage, and there are less specific practices from the perspective of design. Designers should start from the concept of establishing a proper degree of commodity packaging, look for new design focus, explore new design ideas, and further research and development of new techniques and methods for proper packaging design. In the new era of designing people-oriented, the new relationship between proper packaging and people and the environment is fully reflected.