Functional Design and Application of Anti-counterfeiting Labels

Anti-counterfeit labels usually exist in the form of self-adhesive labels, which have been widely used in various industries, such as the product itself, primary packaging of products, secondary packaging of products, and even applications on the contents of packaging. As a label with independent functions or integrated functions, the security label has developed into an independent industry category, ranging from large-scale security-integrated anti-counterfeit sticker-type adhesive visas to small-sized single-function waterproof warning mobile phone warranty labels. It has certain functions such as anti-counterfeiting, banishment, and security management. Moreover, this series of technical features of anti-counterfeit labels has formed the general rules and requirements for label design.
The overall design of anti-counterfeit labels First, the person in charge of the design of anti-counterfeiting labels has to work out sketches of anti-counterfeit labels on the basis of sketches, and then discuss with relevant experts from various aspects and elaborate their own points of view so as to obtain a mature, technically feasible production scheme. , Including security design, layout design, materials design, security design, text design, logo design and other content.
As a security label, the basic design principles are the same as those for high-security products such as banknotes, that is, “beautiful appearance is arbitrary, and safety is a must”.
At the same time, it is worth noting that the cost of anti-counterfeiting labels must meet the requirements of security and anti-counterfeiting standards and printing standards. Here, the general relationship between price and risk is no longer applicable, and safety should be the primary consideration. Therefore, when the customer accepts the label, the anti-counterfeiting technology of the label should be the primary factor of acceptance. This is also the place where the anti-counterfeiting label product is different from other printed matters. Moreover, the anti-counterfeiting technology is a dynamic, high-tech integrated technical category that has been developed. To a certain extent, once its technical standards are fixed as industrial or national standards, it is the end of the anti-counterfeiting technology. Therefore, the anti-counterfeiting technology selected by the anti-counterfeit label should have certain advancement and exclusiveness.
In addition, anti-counterfeiting designers must pay enough attention to the movement of counterfeit behaviors, “a high degree of integrity, a high degree of fierceness” in order to make security products relatively safe, and designers are responsible for the design and production of products that are as safe as possible. Important responsibility.
1. Anti-counterfeiting label design elements Anti-counterfeiting labels must contain many special elements in addition to the characteristics of general merchandise labels:
1 In a limited space, include the necessary text;
2 to include various features designed to prevent counterfeiting;
3 Use as many processes as possible in a small space;
4 To try to consider the many problems faced by customers such as counterfeiting;
5 To minimize the difficulty of production and management caused by the use of anti-counterfeit labels by customers, even the cost.
2. Anti-counterfeit label function design Each label is an independent one. Design complete works, not just simple stacking of different technologies and design methods. It is completed by experts, such as raw materials, anti-counterfeiting technology, printing technology, and ink, and it is definitely not a personal achievement. Although we can't stop counterfeiting and counterfeiting, if we use sophisticated techniques that are hard to imitate and we promote consumers’ knowledge of authentic and fake products, we can play a role in preventing fraud. Therefore, security labels should follow certain design principles:
1 Select a special design that can be seen even if it is copied;
2 Select a production method that is difficult to counterfeit and that is expensive to invest in;
3 Make full use of the methods that consumers have already grasped or that are easy to learn to identify the authenticity of the anti-counterfeiting design.
Therefore, in the design of anti-counterfeit labels, the following major functional designs are often used to achieve the purpose of anti-counterfeiting.
1) Label shading design 1 The security labels and patterns used in the labels with anti-counterfeit shading have the length, position, and density. Changes in thickness, color, etc. are almost impossible to imitate.
2 easy to identify. True or False products only need to use visual inspection, or use a magnifying glass to immediately identify the authenticity.
3 prevent scanning. print. All lines of precision shading originals are made up of solid lines and scanned by the scanner for color separation. Four-color printed imitations are lines made up of dots, which are known at a glance.
4 Patterns composed of complex lines are almost impossible to make by hand.
5 Highlights security, beauty, and attention. Due to the special nature of the design, the first visual perception of the consumer is that the label on the packaging is unique. And there is a sense of security in the purchase.
More than 6 kinds of anti-counterfeiting designs are integrated into one, and manufacturers effectively check false. Precision shading security line changes can be both regular and irregular, not only to use a variety of anti-counterfeiting combination technology to effectively prevent counterfeit imitation, but also requires easy verification, but also in different regions, line changes have their own characteristics.
2) Design of tamper-proof function 1 Use tamper-proof indentation technology to deal with: Through the corresponding technical processing, the label has mechanical characteristics in different directions, and it is easily destroyed when it is lifted;
2 Use tamper-evident raw materials as a carrier for labels, such as the use of fragile paper materials. Revealed raw materials for display, foam and tamper-evident raw materials. The selection of these materials should be analyzed and used according to the different targets.
3) Design of anti-funging function If the customer has this requirement, the name of the distribution area may be printed on the label. Regional management code. Anti-counterfeit coding, and even identification of telephone inquiries and other information.
4) Anti-scanning and copying function design 1 Select special paper, such as watermark paper, fiber silk paper, paper with security thread, etc.;
2 use special inks, such as light change ink. Pearlescent ink, photosensitive ink, water sensitive ink. Thermal ink, infrared ink. UV ink. Magnetic ink, etc.
3 Use special printing processes such as gravure printing, letterpress printing, holographic hot stamping, hot refracting, etc.;
4 Use special designs such as safety shading design. Disregard invisible graphic design and other high security design.
The perfect label design should also include the designer's supervision and timely modification of the actual printing effect to ensure the function of the anti-counterfeit label. This is also one of the differences between the anti-counterfeiting label design work and the ordinary label design.
Commonly used anti-counterfeit labels At present, there are more than ten types of anti-counterfeit labels commonly used in packaging, such as tamper-evident seals (mouth), anti-counterfeiting labels, tamper-evident labels, fragile paper labels, laser holographic labels, laser holographic destructive labels, and anti-counterfeit polyester labels. Film labels, transparent PVC pattern tamper-proof universal labels, integrated anti-counterfeit tamper-indentation paper labels, product coded holographic labels, product code scratch-type labels, foam film labels, barcode technology labels, and other personalized labels.
1. The tamper-evident sealing and tamper-proof sealing is an exposed adhesive security seal with a plastic film as a substrate. It is a non-colored non-fingerprint plastic strip before it is lifted; it can be seen on the paper with obvious colored words after being lifted. Such as "The seal has expired OPENED", correspondingly can be seen in the plastic bar obvious colorless writing, with a loss that is exposed, a loss that is now, once the real thing is true and false and non-reusable features, and more Security envelopes, electrical warranty labels and other fields.
2. The easy-to-scrap labels are made of specially made shredded paper or fragile adhesive materials. The trademarks, text descriptions, and bar codes can be printed on the labels. After being affixed to the packaging, they cannot be completely lifted. Once they are lifted, the paper is chipped.
3. Integrated anti-counterfeit tamper-indentation paper label A variety of anti-counterfeiting technologies can be used in combination with self-adhesive paper labels to enhance anti-counterfeiting capabilities. In order to prevent labels from being lifted, exchanged, and reused, die-cut indentation technology can be used to carry out tamper-evident treatment of the labels locally and cannot be restored after being lifted.
4. Barcode technology label barcode is a kind of product code, which is designed for people to use the computer for effective management of goods. The types of barcodes currently used are relatively large, and the security bar codes are mainly one-dimensional barcodes and two-dimensional barcodes.
Applying the bar code technology skillfully to the anti-counterfeit packaging and merchandise labels of goods can not only promote its better and faster promotion and application, but also can achieve the purpose that the famous and high-quality goods are not counterfeited and protect the interests of consumers.
5. The application of laser holographic image label laser holographic image technology in anti-counterfeit packaging is mainly printed anti-counterfeiting labels and trademarks. The factors that affect the anti-counterfeiting performance of laser hologram labels are mainly the types of labels and the locations where labels are used. The types of laser holographic image anti-counterfeiting labels are as follows.
1 Self-adhesive type The holographic anti-counterfeiting graphic is produced on a self-adhesive material, and no adhesive is applied when it is used, and the adaptability to the machine is good. Its biggest drawback is that it can be used repeatedly, so that some unscrupulous people can make use of the old packaging and label fraud, thus affecting the anti-counterfeiting label security effect.
2 The tamper-evident tamper-evident labels make up for the disadvantages of ordinary non-lithographic labels. When the labels are removed from the package, the holographic images on the labels are completely unrecognizable and can not be used again at all. This can prevent the use of old labels for counterfeiting. .
3 Hot stamping stamping stamping type is a kind of holographic anti-counterfeit label which cannot be removed at all. It uses the hot stamping machine to stamp the holographic anti-counterfeit label onto the packaging material and integrates it with the packaging material. If you can reasonably choose the hot stamping position, its anti-counterfeiting effect will be better than the above two types.
6. Anti-counterfeit polyester film labels for typefaces This type of label is a foil-free self-adhesive strip, which can be seen on the label paper and packaging materials after it is lifted.
7. The transparent PVC pattern tamper-proof universal label was lifted before it was a white non-adhesive film label, which could be seen clearly on the label and on the packaging material after being lifted.
8. Transparent PVC anti-counterfeit labels On transparent adhesive labels or other documents, transparent laser holographic films with personal information are attached, which do not affect the overall design and original effects, but also increase the anti-counterfeiting function, so that the labels are personalized.
9. Foam Film Label Foam Film Label is a unique semi-gloss white film composed of two layers of polystyrene film. The surface layer is a transparent film that is suitable for printing; the lower layer is a white foam film that has been expanded. Permanent acrylic adhesives have excellent high viscosity performance on many substrates.
Foam film labels have a very good security and anti-counterfeiting effect. When the label is lifted after being affixed to the substrate, the two films will be separated, ie the label is torn. Indicates that the product packaging has been disassembled; and the remnants of the foam layer will remain on the packaging and will be difficult to remove.
Foam film labels have the moisture resistance of the film and are suitable for use in wet environments. Especially in beverages. Dairy products have extraordinary practical value in the production and packaging process. Applicable to glass, PVC, polystyrene bottles and polishing cartons and other container security labels.
10. Paper-based partial uncovered label label substrates are coated paper (additional paper can also be used) and can be printed in gravure, letterpress, and offset printing. The difference is that, unlike ordinary unveiled digital anti-counterfeit labels, only the upper part is uncovered, and the bottom layer will have data for consumers to input.
The label is not reusable. When used as a seal, the label is securely affixed and does not peel off easily. If special paper printing is combined with a digital anti-counterfeit network system. With multiple anti-counterfeiting features.
11. Rules reveal a composite security label The security label is a type of anti-counterfeiting label. When used, stick the label directly to the product. During identification, the label will be quickly uncovered, and a pre-designed invisible graphic text will be left on the packaging; invisible labels will be invisible on the uncovered label. Yin and Yang are opposite, the same size and equal in number, without any help. Instruments, equipment for identification. It has the features of exposing, loss, instant loss, instant, true and false, and non-reusable.
The label can use holographic film, coated paper, and plastic film as the surface material, which is suitable for the flat sticking and sealing of a variety of materials. As a high-tech anti-counterfeiting product, its price is roughly the same as the anti-counterfeiting label of the same type of surface material.
12. Product Code (Digital) Tag Phone code anti-counterfeiting project (also known as digital anti-counterfeiting network system) has developed rapidly in recent years in China and has been widely used in the anti-counterfeiting of various commodities. The carrier-tags that are an important part of the system engineering include paper-based scraping, uncovering, and holographic revelation.
13. The holographic disclosure type unwrapped label hologram exposes the uncovered label and uncovers a part of the rules of the label.