How to operate children's naughty Fort Park? What precautions?
Naughty Fort Factory The company Sports Equipment Co., Ltd. mainly produces outdoor children's slides, kindergarten toys, children's furniture, outdoor development equipment, fitness equipment, naughty Fort, etc. It is a science and technology enterprise integrating design, production, sales, and after-sales services. . Website:. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
I. Introduction to Naughty Castle:
Naughty Fort, also known as Kid Fort, production materials: engineering plastics, PVC plastic, with steel frame, galvanized pipe. Naughty Castle is designed according to children's characteristics. Through the three-dimensional combination of science, a new generation of children's and children's activities centered on amusement, sports, educational and fitness functions. It can be said that it is a new type of children's paradise that is extremely comprehensive. It is designed for children who like to drill, climb, slide, roll, shake, swing, jump, shake, etc.
Second, Naughty Fort before the preparation and precautions
Funding support
1, budget operating funds;
2, the expected passenger flow;
3. Cost recovery period and profitability: Capital investment analysis (reference) Naughty fortress equipment costs, Naughty fortress installation costs, Naughty fortress equipment freight (consultation with the manufacturer to discuss) Choose the right venue
Business environment investigation notes:
1. To investigate the industries related to the nature of children, such as maternal and child shops, children's toy stores, children's photography, children's swimming pools, early childhood centers, and kindergartens around the venue;
2. Assess the coverage of people in the small environment around the park;
3. Make a brief analysis of potential customer groups
4. Analyze the operations of other competitors around the company and their own advantages.
Site selection suggestions:
1. Regions where the frequency of commercial activities is high;
2. Areas with high population density;
3, the city center with many passengers;
4. Blocks of similar stores (baby and baby supplies stores);
5. Places where people gather or meet; Cases of successful operation are generally attached to large shopping malls, large supermarkets, department stores, city squares, and pedestrian streets. By popularity, you can consider opening around McDonald's and KFC.
Choose a good product:
Children's safety is the first consideration, and if the product has security problems, the corresponding operating income will definitely follow a straight line. Therefore, when purchasing products, we must choose a good formal company with safety-related certificates and ensure product safety and quality precautions.
Operating procedure costs:
1, equipment procurement and maintenance costs
2. Site rent, utilities, management fees
3, personnel expenses, promotion, marketing expenses
Third, the choice of operating mode:
Collaboration with shopping malls: Joint ventures are a good method of cooperation for the early stages of business. They can reduce risks and can be bundled with the interests of shopping malls to facilitate long-term operations. The deduction point is generally based on the coastal city as an example, the distribution of benefits should not exceed 3:7, depending on the situation; debit points do not need to pay site fees, and utilities, labor, and property costs still need to be paid. There is also a cash register that definitely requires a sound method of restraint, the two sides can communicate; guaranteed rent + deduction points, shopping malls are responsible for cashiers, checkout method is to deduct monthly income from the mall, the remaining return. The supporting facilities Naughty Castle site design should be set aside to place the rat machine, digital machine, three-seat, rotating aircraft and other appropriate accessories. During the renovation of the venue, see if there are toilets, lockers, beverage areas, etc. on the edge of the entertainment area. In short, consider everything from the perspective of customer convenience. Also avoid peer competition in the same area, unless you are far better than the size of the product design. The pre-market promotion method hired 10 billing personnel and distributed a single advertisement page around a group of shopping malls; the other group was delivered to households in the community. We invite kindergarten students and elementary school students to come and play. Through the SMS platform, information such as opening advertisements is sent to mobile phone users in the area.
Cooperate with the same building supermarket or merchant: Gift 5 yuan, 10 yuan voucher, membership card number card, etc. for children's paradise. Come and send an activity and prepare several small toys for children.
Organize small events in the park to reward the top three; establish good relationships with children and parents. Follow-up promotion method Each time the original price buys a ticket, a stamp (children's paradise logo) is collected and 5 stamps are exchanged for a relative or friend invitation ticket. 10 are 1 eco-bags and 15 are Winnie the Pooh dolls. (Activity product merchants choose by themselves) Seven kinds of consumption patterns to purchase tickets directly, without enjoying any discount 40 yuan/time; (early guidance, absorption as a member)
After the membership card is processed, it will cost 30 yuan/time; (members can enjoy discounts when purchasing tickets and second-time cards. This customer group is a potential customer for sub-cards and monthly cards, focusing on development.)
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