On Packaging Design System

Packaging engineering refers to the principle of applied science and engineering, and the general term for applying various necessary technical means to packaging. Packaging engineering, as a system science, consists of many subsystems that are directly or indirectly linked to each other. These subsystems, as well as the several subsystems that make up each of them, are intertwined to form an extremely large-scale, extremely extensive, multi-level and extremely large-scale open system of packaging engineering. For the sake of simplicity, the packaging project can be regarded as consisting of three major subsystems: packaging design, packaging materials and packaging machinery. Packaging structure design, packaging design and packaging and decoration design are also deep within the subsystem of packaging design. Hierarchical subsystems.

The design of packaging structure refers to the design from the scientific principle, according to the different packaging materials, different packaging container molding methods, and the requirements of the packaging container parts to the structure, and the internal and external construction of the packaging. The purpose of the design is mainly to solve scientific and technical issues. The functions of packaging mainly reflect containment and protection. The content of the design mainly considers the relationship between packaging and goods, the relationship between packaging and the environment, the relationship between packaging and consumers, and the internal structural elements of the packaging, such as the relationship between the lid and the box.

Packaging design is the use of aesthetic law, with a type of material production, possession of a certain space, with a practical sense of the value of the package type body, is a practical three-dimensional design and artistic creation. Therefore, the purpose of the design is mainly to solve the artistry and functionality. The main content of the design is to use the aesthetic principles and the form laws of modeling, to conceive and create the appearance of the packaging. The functions of packaging are mainly display and display.

Packaging and decorating design is the use of artistic means for the appearance of packaging design, including designs, colors, text, trademarks and choreography. Its purpose is not only to beautify the goods, but also to actively transmit information and promote sales. Packaging design is a system. It is a relatively independent system composed of packaging structure design, packaging design, packaging and decoration design. It is an organic whole.

The most basic feature of the system is integrity. In a system, the system is based on the subsystem's non-additive relationship with the system. That is, in a system, the overall system is not equal to the sum of the isolated subsystems. In principle, the overall system features and functions cannot be reduced to the sum of the features and functions of the subsystems that make up the system, nor can it be derived from the relevant components. New features acquired by the system as a whole are new functions that are not available when the subsystems are isolated. The overall characteristics and functions of this system are only manifested when they exist as a whole. When they are decomposed into subsystems, the system's overall characteristics and functions do not exist. At the same time, the characteristics and functions of the subsystems in the overall system are also different from those in their isolated state. Subsystems only have partial meanings in the overall system. Once they have left the system as a whole, they lose the meaning of the subsystems.

Therefore, the overall characteristics and functions of the packaging design system cannot be attributed to the sum of the characteristics and functions of the three subsystems of structural design, modeling design, and interior design. Instead, the overall system has a combination of new features and new functions. These new features and new functions are not possessed by isolated subsystems, but are only manifested when the entire system exists. In other words, only the structural design, modeling design and decorating design can be organically combined to play the role of packaging design.

For the protection of packaging, the protection of structural design is not exactly equivalent to the protection of packaging design. A high-strength, structurally-scientific refrigerator package, with no exterior decoration, no necessary text or graphic instructions, or these designs are not eye-catching, they carelessly invert the storage process, it will make the refrigerator damaged, Loss of packaging protection. Conversely, if a pattern protects the goods, it is a fantasy. However, if the designs are properly designed and matched with the appropriate packaging boxes, workers’ interest can be improved and their fatigue can be reduced, enabling them to concentrate their work. This can prevent barbaric loading and unloading and thus protect the goods. purpose.

Structure design that does not pay attention to the appearance effect, it is impossible to obtain perfect packaging products, appearance-based modeling and decoration that do not take the structure as the foundation, will inevitably go to formalism. A peculiar styling and a beautiful decorative pattern cannot give people a feeling of beauty if they do not achieve the unity of the design style. Imagine a short and thick cosmetic bottle with soft and elegant colors or a woman's head. What kind of feeling does it give?

In a stable system, on the one hand, the subsystems are linked and interact with each other in a certain proportion to form a certain structure; on the other hand, they are independent and disparate.

Packaging structure design, modeling design, decoration design are the same level of subsystems in packaging design, regardless of primary and secondary complement each other. Structural design is the basis of design and decoration design. Different structural designs have a direct impact on the appearance of the package. Each innovative structural design also requires an innovative design and decoration design. The same structural design can be used with different designs, but structural design cannot be changed on the basis of appearance design, because the underlying structural design involves complex problems and less variability, and the modeling and decoration design method based on the foundation More, with greater flexibility, in turn can promote the moderate adjustment of structural design.

Packaging design is a subsystem of this large system of packaging engineering. It is also related to and interacts with other two subsystems.

Coca-Cola is packaged in two materials, one of which is the Coca-Cola standard glass bottle that has been selling for many years. The shape is similar to the once flared flare skirt. This type of patent bottle enjoys a high reputation and people can recognize it at any time and place. Later, due to the rapid impact of cans packaging, Coca-Cola also used this convenient container. Different materials, different molding methods, the structure will be different. The structure of the metal package limits its shape to only a simple cylinder due to cost and processing methods. However, in order to ensure the continuity of visual effects, through the meticulous design of the packaging designer, the shape of the original package is abstractly represented by an elegant curve through the decorative pattern of cans. This example fully illustrates the relationship between the various subsystems. Because the design of the design is limited by the material machinery and the production method, the variability is small, and the design of the molding and the decoration is constrained by the design of the structure. However, because of its many expression techniques, the variability is greater.

Packaging design is the leading factor in packaging engineering. Packaging materials and packaging machinery are the basis of packaging engineering. As the dominant packaging design has greater flexibility, otherwise there will be no distinctive packaging. As a basic packaging material and packaging machinery has a relative stability, otherwise any ideal packaging design will become a castle in the air. However, the three are undergoing continuous improvement, change, and development. Once a breakthrough is achieved, it will surely cause a chain reaction, involve other profound changes, and promote the continuous development, renewal and improvement of the entire packaging engineering system.