World Packaging Organization and "World Star" Award

The World Packaging Organization is the "United Nations" of the world packaging industry. It is a non-profit international organization that aims to develop packaging businesses in all countries of the world. The annual packaging of "World Star" awards is an important task for the World Packaging Organization. There are two first-tier members of the World Packaging Organization in China: China Export Commodities Packaging Institute and China Packaging Technology Association. Most of the works submitted by China are required to participate in this award through these two agencies.

World Packaging Organization

　　 Founded in 1968, the World Packaging Organization (WTO) is a consulting agency of the United Nations Industrial Development Organization (UNIDO) and a member of the UN Economic and Social Council. It has close business relations with the United Nations International Trade Center (ITC). The World Packaging Organization is a global organization that serves the common interests of the packaging industry. Its main objectives are to promote the development of packaging technology, science and engineering; to promote the development of packaging technology and results; to provide discussion forums for organizations interested in the future of packaging concepts; and to work with members on the productivity, environmental protection, and consumption of the packaging industry. To monitor and communicate issues related to the safety and health of the person; to help optimize the storage, preservation and transportation of food or other packaged goods; to contribute to the development of international trade; to advise on the establishment and operation of packaging organizations in various countries. Services; provide packaging knowledge, education and training resources information. The working language of the World Packaging Organization is English. There are several professional seminars held each year in major packaging countries around the world. In addition, WPO also provides world packaging information services to all member countries (regions) through the Internet. World Packaging Organization has an education committee that provides training for packaging professionals to member countries. The official website of the World Packaging Organization is: http://

World Packaging Organization and China 　　 The World Packaging Organization adopts a five-level membership system; full membership, contact members, support members, collaborative members and honorary members.
Full membership: National Packaging Association that awards continent-wide packaging alliances and represents the interests of domestic packaging suppliers and users. The annual membership fee of developed country members is 1,500 US dollars, while the national level of developing countries is also a regional membership. The annual membership fee is 300 US dollars, the other is 500 US dollars.
Associate Member: A group that is interested in the packaging industry other than a national association, a trade association or a related technical society. The membership fee for developed countries is 1,000 US dollars, and 300 US dollars for developing countries.
Supporting Members: Companies, other organizations, or individuals that annually provide financial support to World Packaging Organizations for at least $1,000.
Collaborative members: Individuals or companies in the packaging industry who are interested in communications and other publications published annually by the World Packaging Group for six issues. The public fee is 300 USD per year.
Honorary Member: A person who is recognized by the Board of Directors and who is recognized as a contributor to the packaging industry and the World Packaging Organization.

　　 The World Packaging Organization has a chairman, a vice-chairman and a secretary-general. All directors are democratically elected and each term is 4 years. The Secretary-General is responsible for the daily work of the secretariat. The current secretariat is located in the United States. The world’s president is now Sergio Haberfeld (Brazilian) and Jens-Chr. Sorensen (Denerson) and Wm. C. Pflaum (American). The Secretary-General is concurrently appointed by Forom. At present, the World Packaging Organization has 65 member countries (regions), Asian Packaging Federation, European Packaging Federation, African Packaging Organization and Latin American Packaging Federation are also members of the World Packaging Organization. In 1978, the State Council approved China's accession to the World Packaging Organization. The China Export Commodities Packaging Research Institute will serve as a director and be responsible for handling day-to-day business contacts with the world packaging organizations. China Packaging Technology Association was approved by the State Science and Technology Commission in 1992 to join the World Packaging Organization and was accepted as a second-level member.

　　 In 1998, he successfully promoted the World Packaging Conference in Beijing and became a first-class member. Therefore, China has two first-level member companies in the world packaging organization. The "Star of the World" packaging design award is an important event. The World Packaging Organization holds an annual "Star of the World" packaging design award. The method is recommended by the governing bodies of the member countries (regions) for excellent packaging design work in their own country or region. The registration is reviewed by the World Packaging Organization Secretariat and submitted to the World Packaging Organization's Council for evaluation. The participating works must be packaged works that have already been put into use. The design time has been within the past three years. The author of each participating work must provide a written description of the work and describe the main features of the work. The purpose of the "Star of the World" selection campaign is to publicize and guide the development direction of packaging design. The slogan of the World Packaging Organization is "Improve Packaging to Improve People's Quality of Life."

　　 It is not difficult to see that this slogan is dynamic, because there is no end to improving packaging. Selection Criteria The "Star of the World" packaging design award is not a simple graphic design award but an integrated design award with very specific criteria for selection. Good protection. This is the basic condition for examining an excellent packaging work. This is true whether it is a sales package or a transport package. This involves the design of packaging structures, the selection of materials, and the design and setup of cushioning materials. Easy to open, safe to use. A package even if it has achieved the purpose of protecting and preserving the contents, it may be a repetitive and cumbersome package. Therefore, when it is required to use the package, it must be easy to open and completely reliable. This is also an important part of realizing the profit of commodities. Provide content information. Packaging must provide information on the contents, either in words or graphically, to make it clear to consumers. Including what the contents are, quality, production date and safety indicators.

　　 Has a good sales appearance effect. The appearance consists of structural modeling and graphic design. The appearance of the package must be able to appeal to consumers, causing a desire to buy, and the appearance of packaging products that sell beautifully. Nice graphic design. Graphic design is an important part of packaging. It not only provides information on contents, but also reflects the culture of consumers, adapts to market consumption habits, and makes consumers easy to accept. Different countries have different cultures and regional cultures are different. Therefore, many packaging graphic designs adopt national culture styles and are well received by the judges of the World Packaging Organization. Beautifully packaged. The exquisite production includes the processing technology and the printing level, and the production and the design are integrated. The designer must consider the works he has designed and whether he can have the corresponding means to realize it. Otherwise, this design idea is blind and unachievable. Save material and reduce costs.

　　 Packaging and contents are two concepts, but packaging costs are ultimately included in the cost of goods. The cost of packaging materials is an important part of the cost of goods. Designers must take into account the interests of producers and must not realize their design goals at any cost. In general, we should use as much local resources as possible as much as possible to meet design needs with relatively low material costs and achieve cost reduction. Good for environmental protection. Environmental protection has become a social issue of increasing concern all over the world and has aroused widespread concern from governments around the world. In many countries, the use and recycling of packaging materials are restricted in the form of legislation.

　　 World Packaging Organization attaches great importance to the impact of packaging on the environment and advocates the use of "environmentally friendly" materials, ie packaging materials that do not cause environmental pollution or are easily recycled. The above 8 standards are not independent, but a complex that represents the current trend of packaging design. "World Star" has no national election and the number of winning prizes is relatively low. Therefore, the number of winning prizes varies from country to country. Only the artwork, photos, or objects of the artwork are displayed during the selection, and the author's name and country are not displayed in order to facilitate the free review of the judges. On the whole, the annual "World Star" winning rate is about 55% of the selected works.

　　 In order to encourage outstanding packaging design works to participate in the selection, the World Packaging Organization decided that from 2000 onwards, from the “Star of the World” appraisal, after the re-election, three works of gold, silver, and bronze were produced. The World Packaging Organization Award trophies and certificates. How to Send Selected Works A total of dozens of works in China have won the “World Star” award for packaging, among which the Guizhou designer Ma Xiong has won this honor many times. Except for the author who has ever received the "World Star" award for packaging, the designers of most of the domestic packaging designers are required to send their assessments to participate in the selection of "Star of the World" packaging. Over a certain channel. The China Export Commodities Packaging Institute is the first organization in China to join the world packaging organization.

　　 For a long time, he has been responsible for the participation of Chinese packaging “World Star” works. The vast majority of Chinese packaging “World Star” awards were sent by the Institute. In addition, they also organized award-winning authors to go abroad to receive prizes. In the past, works submitted for review were mostly based on the foreign trade system, and they did not pay enough attention to other domestic packaging designers. In recent years, with the China Packaging Technology Association becoming a first-class member of the World Packaging Organization, the China Association for the Promotion of Ballots sent works to participate in the “Star of the World” review. Their approach is to first select the "China Star" nationwide and then comment on "Star of the World." The benefits of doing so are more fair and reasonable, and increase the chances and scope of the designer's works, which are welcomed by designers.