"Fresh house" of frozen fruit tea

Tea drinks can be said to be a dark horse in recent years. From the beginning of the original Suntory Oolong tea, it has been four years since the first time. During this four-year period, the tea beverage has undergone earth-shaking changes. Just in terms of the number of brands, this family has expanded a lot. China's tea drinks are basically PET bottles, but there are heat-resistant PET bottle hot filling, PET bottle quasi-high temperature filling and PET bottle aseptic filling.

Guangming Dairy's recent launch of the Shangcha Tea series of frozen tea beverages has opened up a new fashion for the beverage market. This juice-containing black tea is packaged in freshly-made Chinese oysters. It requires a cold chain and has a shelf life of 21 days. The frozen tea can not only guarantee the fresh taste of the tea, but also meet the requirements of people in the summer who are eager to icy feeling.

Bright uses this kind of packaging mainly to maintain the freshness of fruit tea and highlights the concept of "fresh tea". UHT ultra-high temperature sterilization can easily result in the loss of freshness and taste of tea. It is also difficult for consumers to put it in appearance. Different from other PET bottled teas.

The tea series currently has three flavors: grape frozen tea, lemon frozen tea and apple jelly tea. The pattern of the carton is very bright and pleasing, and it has a strong visual impact on the shelf. The grape flavour is purple, the lemon flavour is bright yellow and the apple flavour is bright green. Each flavor of the package has a corresponding fruit pattern. The mouthwash avoids the disadvantage of the ordinary large-capacity carton packs spilling easily when dumped. In addition to the 720-ml large package, Bright also introduced a small-capacity package of the same type, and bundled three flavors of products into a combination package to facilitate the consumer's tentative purchase.

The tea is pasteurized and stored and filled at 4°C. The packaging and filling equipment are from International Paper. Due to different pH and shelf life requirements, the packaging materials used in freshhouses for tea and juice beverages are slightly different from the freshhouses used to package fresh milk, mainly due to the slightly thicker paper base and PE coating, because of the greater flavor and texture of tea and juices. It is easily damaged by a drop in freshness. It is reported that Uni-President once introduced this fresh house-packed juice in Taiwan. This packaging is also suitable for non-dairy dairy products such as milk tea, rice milk, and soy milk. In fact, fresh houses can be packaged in a lot of liquid products, and applications in foreign countries have expanded to red wine, plant nutrient solution and so on.

Source: Industry Packaging Solutions