Personal printing quietly rises

In recent years, with the development of electronic publishing and cross-media publishing technology, the traditional printing market has been greatly impacted. The changing customer demand has led to the growth of on-demand printing, and the number of prints has become less and less. People not only hope that they can print at the required quantity anytime, anywhere, but also hope that the shorter the better the commencing period, the cheaper the price. The above changes have forced traditional printers to seek new businesses. The application of digital printing is just the opportunity for traditional printers to open up new markets.
Currently, digital printing not only plays an important role in the field of short-run color printing, but also a very important feature of digital printing is the ability to achieve personalized printing. The so-called personalized printing here is relative to the traditional printing. The traditional printing method can only print a certain number of prints with the same content at a time, that is, whether you print 1,000 copies or 100,000 copies, from the first to the last. Zhang Yinpin, the above pictures and pictures are exactly the same, the same; personalized printing refers to the printing process, the printed image or text can be constantly changing according to a preset content and format, so that the first To the last print has different images or texts, each print can be designed and printed for its specific issue. At present, personalized printing is the fastest-growing area in the on-demand printing industry in foreign countries. On the one hand, manufacturers have begun to deliberately develop target markets for their target customers. On the other hand, due to the increasing emphasis on the end users of printed materials, With his own personality, the requirements for the quality of printed products have been increasing, which has promoted the promotion and application of personalized printing.
In the field of personalized color printing, there are many kinds of equipment that can be personalized printed. You can use Indigo's Turbostream, Ultrastream, E-print 1000+, Agfa's Chromapress, Xeikon's DCP32D/50D, and Xerox's DocuColor. 2000, Heidelberg's Nexpress 2100 color digital printer can also use HP Laser Jet 8550 color laser printers, Epson color inkjet printers and other color output devices. Of course, different kinds of equipment require different investments, and the quality of the printed materials obtained is also different, and the printing price is naturally different. However, because the customer's quality requirements for personalized print products are also very different, therefore, whether it is an expensive high-end color digital printing machine, or an inexpensive color laser printer, color inkjet printers, have been obtained in their respective target markets. application.
Although there is still a difference in opinion about how large the people in the personalized printing market are, there is one thing to be sure: the development of printed materials is a trend toward personalization. With digital printing equipment capable of personalized printing, color laser printers and jet printers Ink printers and related consumables prices are reduced, personalized printing will be closer to us!