Modern design of Chinese elements

First, the global economic integration, the rapid development of the Internet, make the earth become smaller and smaller. However, the changes in the world are getting faster and faster, people's desires are increasing, and the demand is getting higher and higher. Design has a historic mission to meet these desires and needs.

Second, due to the different historical and cultural backgrounds of different countries, the design of each country will be marked with the branding of its own culture. This is exactly what the popular consumer wants to see. The most ethnic is the most international, and only such a design world will be colorful.

Third, designers have a cross-axis in front of them. Designers all over the world are looking for the intersection point of this cross-axis line to integrate their designs into western and eastern, traditional and modern cultures. This intersection is innovation and hybridization.

Fourth, innovation is the soul of design. There is no design without innovation. Innovation is innovation on the basis of tradition, leading innovation, innovation is the main theme, innovation and tradition are a unity.

V. The use of Chinese elements in modern design is based on consumer objects and product characteristics. Innovation injects new ideas into Chinese elements. At the same time, these elements will be reintegrated and changed, and then be presented with new thinking, new materials, and new techniques.

6. With the development of China’s economy, China’s long history and culture have been increasingly concerned by designers from all over the world. In their designs, they also incorporate elements and symbols of Chinese culture. Shanghai's Jinmao Tower is an original design designed by American designers to absorb Chinese pagodas. The Shanghai Grand Theatre is a French designer who has been inspired by Chinese court buildings. Chinese fashion designers have transformed China's rural most traditional apron into the most fashionable, modern, and sexy costume.

7. Chinese designers have become more and more confident about their own ethnic things. The 5,000-year history and culture of China is an inexhaustible treasure trove of art. Our consumers do not need to be old or need to clone traditions. The task of the designer is to make history and modernity collide, and to combine historical culture and art with the demands of today's times and rehearse splendor.

8. In the packaging design and logo design, I paid attention to the reproduction of Chinese cultural elements and rejuvenated the Chinese cultural elements. Here are ten design examples.

Nine, the principle of design is suitable, that is, suitable, suitable, timely. The Chinese elements must also be suitable in the design. We do not want formalism and we must adapt.

X. Let the precious wealth of traditional Chinese history and culture flourish in modern design!