Lucy Sports Drink Design

● Design Overview:
In order to emphasize the relationship between Lucy Chad and sports, Girf Jorge and his colleagues studied different design options. They selected the Guayara packaging program, which was first introduced by Guayara in Japan in Japan. Develop and promote packaging for the European market. Because this is food, it is the first important aspect to consider. Because of the warm filling and cooling, the package takes into account changes in the volume of the liquid. If the container is a glass bottle, it doesn't matter. However, if it is a polyethylene bottle or the like, various thicknesses of borders are needed to solve the problem of heat expansion and contraction. The top of the packaging container needs a very strong seal, the first is to preserve freshness, and the second is to prevent breakage. Guarara with a metal foil wrapper is sealed with attached straws and stoppers.

● Design analysis:
We considered developing our own packaging system, but it is impossible to guarantee that there are original prototypes and the establishment of corresponding factories. Gujarat usually only issues a unique license in each country, so this package will be recognized as our exclusive packaging in the main market.
Research shows that metal foil packaging is considered a symbol of high quality and high quality packaging materials, so it is not a problem to say that packaged beverages are not seen by people. Our goal is to develop the market for bottled products, with the same emphasis on developing the market for bagged products. Soft bags provide consumers with more attentive service by placing beverages into their sports bags effortlessly.
Consumers respond very well to this new soft bag, and the next step is to develop an internal display of the series.
● Type: Redesign of the original product ● Product: Health Sports Beverage ● Material: Guala metal foil packaging bag
● The new Guayars soft bag makes the product more dynamic and more sporty.
● High-tech room pseudo-covers, Olympic-style logos and angled packaging reflect the product's real attention to sports and health.
● The space on the back of the package can be used to provide technical information, nutritional ingredient descriptions, and bar codes, company logos and promotional commitments

Design: Lucy's internal design studio Client: Brundford, UK, Butchham This case is referenced in the book “Packaging Design Practice” published by Beltech Group Anhui Science and Technology Press by Conway Lloyd Morgan. Edited by Li Siping Zhao Jun translated