HP launches new anti-counterfeit packaging

When buying technology products, the most taboo is to buy counterfeit goods. Moreover, in many choices, if the product packaging is not clear enough, it will cause consumer inconvenience.

In order to avoid unnecessary burdens on consumption, Hewlett Packard recently demonstrated its new product packaging. The new packaging uses high technology to enhance security features, and the instructions are more explicit.

HP's new packaging is now only used in printer cartridges. In the near future, other smaller HP products will use this new packaging.
Chen Jingwen, general manager of HP Consumer Products Division, said during the interview: “Although the example of counterfeit technology products in Singapore has not yet reached an uncontrollable stage, more and more consumers have purchased counterfeit goods. This is what we introduced new packaging. One of the reasons."

The newly packaged security features took researchers about 14 months. These security features were developed using the U.S. Department of the Treasury’s technology for counterfeit banknotes.

HP's survey of consumers shows that their old packaging is not simple enough to be confusing. In this era of convenience and fast service, consumers need to make choices in the shortest possible time.

Ma Huilan, sales promotion manager for Asia-Pacific region, said: “Our observed marketing trend is that consumers are now very focused on convenience, and they like to compare the packaging of daily life. Many consumers feel that HP’s past image is too boring, so replacement packaging is also Want to change what consumers think of us."