Graphics conveying characteristics on commodity packaging

Graphics conveying characteristics on commodity packaging

1. Intuitive text is a form of information that conveys information and is a symbol of the recorded language. If you do not understand the laws of this symbol, you do not understand its meaning. For example, in English, the packaging design is limited by the region. For some people, only a group of texts are arranged. They can't know anything, and they can't stir up any feelings. However, if you use a graphic to express, it can make people in different regions have a clear picture of the information contained in the figure. The graphic is a simple and simple language that helps visual communication. This intuitive graphic seems to be observable for the reproduction of the real world, making people trust in the information they convey more than the pure language. If you use some very realistic graphics on the outer packaging of your products, you can vividly demonstrate the excellent quality of your products, and their persuasiveness far exceeds the language.

2. Appealing language words and symbols can accurately convey information, but it is hard to avoid giving people a hard feeling of being cold (this kind of expression excludes calligraphy). However, graphics convey information with a good interest, making it very easy for people to accept information. Happy state.

The graphics in the shopping mall merchandise package can be humanized to express human touch. Exaggeration can also be used to exaggerate or reduce the visual image art, but also through the cartoon graphics to make the characteristics of objects more distinctive and more emotional. The subjective spirit of the designer strongly changes the form to create the ideal formal beauty and appeal, which makes the consumer attracted by the artistic expression of the taste, resulting in the desire to buy.

3. Sex knowability refers to the fact that the creation of graphics in high-quality packaging designs in stores can accurately convey the packaged information so that consumers can accurately comprehend the conveyed meanings from the graphics without causing misunderstandings. Image.

4. Attracting attractiveness is the main goal of packaging graphic design. The key to the success of graphic design is whether it can attract consumers' attention and make them want to buy. In an assortment of packages, how do consumers choose? This involves the transmission of information and how consumers accept it. In general, human vision is an important organ for acquiring outside information. Practice has proved that 70% of external information is obtained through the eyes of human beings. Human eyes can not only accept text information, but also can directly obtain information from graphic images. The image “feeling” (information) seen by eyes is processed through the brain. After replenishing unnecessary stimuli, the perception is focused on the graphical stimuli, which gives rise to visual recognition.

Factors affecting people's vision on packaging include objective and subjective psychology. Pay attention to the orientation and concentration of human mental activity on graphics or other things. This kind of pointing and concentration enables people to clearly reflect the things in reality. In the graphic design of commodity packaging, various creative ideas and means are used to create novelty and excitement, so that the packaging image can quickly infiltrate into the subconscious, prompting people to unknowingly enter attention, interest, desire, comparison, decision-making and purchase process. .