Rethinking the cabinet industry: abandoning channel hegemony and pursuing long-term development
Weak meat and strong food, this is the law of survival of all natural creatures. Integrity first, the principle of fairness, this is also a basic creed that the commercial society is constantly prospering. If you lack the most basic business letter Cheng, if blindly to oppress the weak hegemony channels will help domineering, bullying the weak, so that both sides can not be made considerable progress in the win-win and common prosperity of the drive.
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Just like the tactics used by many building materials supermarkets , the hegemony of supermarkets is often reflected in unequal treaties, as well as slow returns and pressure reduction. It is no wonder that some people commented that the channel pressure supplier's payment is equivalent to getting a huge amount of interest-free loans. More insiders have revealed that how many building materials supermarkets are quickly opening, expanding and expanding by the hard-earned money of these poor suppliers.
Judging from the current living conditions of many well-known supermarkets at home and abroad, due to the prevailing channel hegemony, many suppliers are discouraged and sincere and fearful of building materials supermarkets. As a result, big brands do not bother to enter and medium brands do not dare to enter. Small brands can't afford it. Supermarket channel dealers who value their own interests are actually devastating to their own channel brands while pushing their suppliers to the road. Imagine a supermarket with a lot of good goods, a supermarket full of unknown small brands, a supermarket with its own shelves in the best position, and how much customers will agree with the value of the supermarket.
What's more, home building materials are special durable goods. Once sold, at least within three to five years, it may involve after-sales service issues. In China, how many unnamed Sogou brand building materials have emerged in a year, and after a year, how many brands are no longer seen, and as a channel with long-term development considerations, you can allow your customers to buy The floor of this brand, when it takes a year to repair, can no longer find a manufacturer.
Seeking business win-win is the inevitable way for channel providers and suppliers. Channel hegemony may be able to make huge profits in the short term, but in the end it will make those who think they are strong and die very badly.
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