Luda Chen Yaya: Focus on energy saving and environmental protection to create a kitchen pioneer
Chen Yaya, President of Luda Group
Development and win-win in the new decade is the key
[Reporter]: Hello, Mr. Chen! Looking back at the new decade and new decade, what do you think are the events that are worth remembering for the Luda Group? What is the significance of these events for Luda?
[Chen Ya Ya]: The Luda Group has been in existence for two decades. The first decade is from 90 to 99 years. This period is the main stage for Luda to build a solid foundation. The second decade is the decade of the new century. From 2000 to 2011, in this decade, Luda achieved rapid development. In this development process, "development" and "win-win" are the key words for the road to reach the end.
"Development" means that Luda has broken through the constraints of funds, resources, talents, technology and other aspects since its establishment 20 years ago. Through the unremitting efforts of our employees and the support of the society, we have achieved a series of achievements from a factory. At the beginning, it has grown into an enterprise group with more than 6,000 employees in North America, Europe, Xiamen, Fuzhou, Shanghai, Zhuhai and Vietnam. On December 30, 2010, China Sanitary Ware Industrial Design Center settled in Luda, which also marked the recognition of Luda Group's strength in the sanitary industry by the national authorities.
"Win-win" is the corporate philosophy of Luda and the purpose of our business. Luda has grown up with upstream and downstream companies and domestic and foreign partners. All along, Luda has attached great importance to the cooperation with various business partners, and established long-term mutual trust and win-win strategic partnership with Home Depot, B&Q, Masco, and other world-renowned brands. At the same time, it has driven the development of a large number of industry partners, including not only suppliers and distributors, but also other enterprises in the bathroom hardware industry. We have coexisted and shared prosperity and developed together. Through everyone's efforts, Fujian has become China's largest bathroom hardware industry. Base.
Focus on energy saving and environmental protection to create a kitchen pioneer
[Reporter]: What concepts and styles will continue to be maintained by Luda in the next decade or in the future, so as to continue to provide users with the best products and services?
[Chen Ya Ya]: Energy saving, water saving and environmental protection are the goals that Luda has always been striving for. We have also achieved certain results in this regard. For example, we have air-injected showers, which are 20% more water than the standard; Luda has a patented Ruida valve core that can provide different water output control in two directions; the new Shangri-La series of toilets in the industry The first to achieve 3L / 4.5L water saving effect and so on.
In terms of environmental protection, Luda has always insisted on testing from the three aspects of raw materials, manufacturing processes and finished product inspection. NSF authorized laboratories can help us detect the content of more than 100 inorganic and organic substances in our products. Market, this is our principle. We will continue to work hard in these areas in the future.
[Reporter]: What kind of enterprise do you want to make Luda in the future?
[Chen Ya Ya]: In the next ten years, Luda will continue to move forward toward the goal of “a world-class pioneer in the kitchen industryâ€.
[Reporter]: In this year's sanitary ware market, we noticed that Hecheng has been promoting the 80th anniversary of the theme. As the operator of the brand, what do you think is 80 years for a brand? How will you use this promotional point to achieve your market goals?
[Chen Ya Ya]: There are not many companies that have experienced 80 years of wind and rain change and have maintained steady development, and achievements are one of them. This 80-year development represents not only experience, but a company without innovation is unable to Got such a great development. Therefore, the current harmony is more representative of a quality, a kind of trust, and a never-ending innovation. This is also the main reason why it can become more and more popular among consumers.
At the same time, the brand that has been operating for 80 years is also a responsibility. We have the responsibility to make the Hecheng brand grow stronger and stronger, so that more consumers at home and abroad can accept and trust and become a brand, further enhancing and becoming the influence of the international sanitary ware brand.
In 2011, as the 80th anniversary of Hecheng brand, we have strengthened the brand promotion in Shanghai International Sanitary Ware Exhibition, in the media promotion, and in the industry, so that more people can understand and become a brand.
At the same time, we held large-scale promotional activities in various stores across the country, as the 80th anniversary and the rewards and rewards of the consumers who have supported us for many years.
Finally, I wish China's sanitary industry a healthier and benign development! Thank you.
[Reporter]: Thank you, Mr. Chen for accepting our interview.
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