Significant signs of recovery in the furniture market after the holiday

In 2011, the development of the furniture industry was struggling. Whether it is the macro environment or the industry itself, the situation is not optimistic. The impact of policies, increased costs, competition in the industry and other factors have put the entire furniture industry into a dilemma. In the beginning of 2012, can the furniture industry usher in the spring of the industry after the Spring Festival?

The past 2011 is the “cold winter” of the furniture industry: in terms of the external environment, the national financial policy is constantly tightening, corporate financing is difficult, and costs are increasing. At the same time, the internal environment of the furniture industry is also severe, and the total market consumption Shrinking, raw material costs continue to rise, furniture stores continue to expand, and some companies and dealers are tied up by the store, resulting in poor sales channels. With the difficulties of internal and external affairs, the furniture industry is struggling. Nowadays, just after the Spring Festival in 2012, from the perspective of policies and channels that have a great impact on the furniture market, the “cold winter” of the furniture market seems to have passed quietly, and it is expected to usher in an industry spring.

First of all, the inclination of the policy has brought good news to the development of the furniture industry. On the one hand, with the introduction of affordable housing and the proportion of renovation of old houses, the furniture industry is expected to achieve rapid development; on the other hand, due to the “Twelfth Five-Year Plan” During the period, the state will invest 36 million sets of affordable housing, creating another market with great potential for the downstream furniture industry. As a leader in domestic furniture brands, the interpretation of national policies by the top 100 furniture is in place. "In the past ten years of reform and opening up, the top 100 furniture has changed from an unknown company to a well-known domestic company. First of all, thanks to the country. Good policy." Chen Xiaotai, the head of the top 100 furniture, said. As a company, the state has a good policy and must make full use of it.

Secondly, the development of downstream channels has become another weapon for the furniture brand to “break the ice”. In this respect, the top 100 furniture has set an example. On September 29th, 2011, Baiqiang International Furniture Mall opened in Zhongkun Square of Dazhong Temple. This is the business model innovation of the top 100 facing market changes, and it is the first store independent of the home store. The Top 100 International Furniture Mall not only built a brand new channel for displaying and selling top European brands for the top 100 furniture, but also transformed the top 100 furniture from a manufacturing brand into a commercial brand.

On the whole, regardless of the external market environment or the internal environment of the industry, the post-holiday furniture market is expected to get out of the predicament, but at the same time, there are no small requirements for the quality and channel of each brand of furniture. "I personally feel that the trend of channel sinking will be more obvious, that is to say, we are basically the real estate business where we go with this idea, follow the real estate, this is the general trend of the whole country." For 2012 The development of Chen Xiaotai has been prepared.

DIY Bag

Ningbo FonFON Industry&Trade Co.,Ltd , https://www.nbfonfon.com