Taiwan lady creative birth Hermes furniture
Hermès Taiwan's only boutique furniture store opened, selling a full range of Hermes furniture. Image source: Taiwan United News Network
According to Taiwan's United News Network, Hermès boutique home in Regent boutique opened yesterday (11th), and Hermès furniture, which is priced at one million yuan, has not made a splash, and has received five orders. Managing Director Cheng Jiafeng revealed that Hermès will launch a furniture business, and Taiwan VIbr is the biggest pusher!
Eight years ago, a Victorian woman in Taiwan, because she loved Hermes too much, went to the store and asked for a full set of sofas in the same grade of leather. Hermès, who has never produced furniture for 80 years, mobilized Italian furniture designers and Parisian leather craftsmen. It took two years to successfully deliver the pieces. The full set of sofas exceeded 5 million yuan (NTD, the same below), the first Hermès furniture for the past years. works.
This furniture order from Taiwan gave Hermès the inspiration to restart the furniture business. It decided to re-enact the classic furniture of Hermès and designer Jean-Michel Frank in the 1920s, and invited contemporary designers Enzo Mari and Antonio Citterio to participate in the design. Hermès furniture collection.
Cheng Jiafeng pointed out that Taiwan's VIbr is not only financially strong, but also the life taste and creativity make the headquarters quite amazing. In addition to the custom-made sofa, Chen Taiming, the chairman of Taiwan's "National Giant", has asked for a kite made of Hermès silk scarf and a classic bribrbra folding chair. Into the baby cradle, etc., are regarded by Hermes as "the most creative order", so far still let the headquarters talk about it.
The designer furniture on the market is novel and fashionable, but the materials and craftsmanship are not enough. Hermès furniture has the design, material and craftsmanship. It can lock the guests at the top of the pyramid less than 1%. Because Hermes furniture is handmade, it can not be mass-produced. Furniture performance is expected to account for only 5% of the overall performance, but it is very symbolic for the brand.
For example, the Jean-Michel Frank sofa, which is regarded as a revolutionary design by the furniture industry, is the first armrest sofa for human beings. It opens up the modern concept of “living roomâ€. The sofa he designed was nearly 270,000 pounds at the Sotheby's auction ( About NT$13 million). Hermès re-enacted the sofa chair he designed. The single-seat sofa costs nearly 400,000 and the double-seat sofa is 1.2 million. It is also a classic work of Taiwan's VIbr lock collection.
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